Category: Getting Started Playbook

30 Marketing Plan Samples and 7 Free Templates to Build Your Strategy

Maybe you have no idea where to start when it comes to creating your marketing plan and don’t want to leave out something important. Or you might be refining one you’ve already created. If you’ve done a simple Google search for marketing plan samples for inspiration, you’ve probably found it difficult. So, we thought you’d

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A beginner’s guide to Google My Business

When you’re a small business owner, you just can’t afford to overlook Google My Business. Why? 92 percent of customers compare businesses online before making a purchase decision, the majority of which relies solely on Google Search. How do you ensure you are visible on Google Search? According to Moz’s local search ranking factors survey,

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How to Create a Social Media Marketing Plan From Scratch

Starting at the ground floor and building up, here is our overview of how to create a social media marketing plan from scratch. I like to think of this plan like a road trip. Start out by pointing yourself in the right direction, then choose the way you’re going to get there, check in regularly

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Your First 10 Customers Should Be Won By Hand-to-Hand Combat

Are you a founder of a startup with fewer than 10 customers? Here’s my advice as founder of a marketing agency: STOP talking to marketers and start talking to potential customers instead. Now don’t stop until you’ve convinced at least 10 people to hand you money. Your instinctual response might be, “How do I even

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25 Ways to Market Your New Business on Little or No Money

If you’ve been in business before, you understand the challenges of getting customers through the door. In theory, it sounds easy. But in practice, it’s tough. Luck has nothing to do with your success in marketing a new business or making sales. Incorporating creative ideas into your marketing strategies is the way forward. The internet

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7 Pieces of Information Necessary for Any Marketing Strategy

Starting a new marketing strategy is exciting. You’ll get to come up with creative new ideas, see your brand applied in new contexts and in new ways, and hopefully see a positive ROI that makes all your peers and supervisors happy. But successful marketing campaigns don’t just appear out of thin air. A lot of

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Calculating Your Ad Budget

Step 1: Take 10 percent and 12 percent of your projected annual, gross sales and multiply each by the markup made on your average transaction. In this first step, it’s important to remember that we’re talking about gross markup here, not margin. Markup is gross profit above cost, expressed as a percentage of cost. Margin

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What You Can Do With A $5,000 Marketing Budget

Have you ever spent money on marketing that you came to regret later? Who hasn’t? I think most of us would like to forget those experiences. Maybe that’s why so many small businesses get stingy with their marketing budgets. When Wasp Barcode surveyed 1,100 small businesses earlier this year, this under-investment really stood out —

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A Definitive Guide to Growth Hacking for Content Marketing

Search online and you will see articles about growth hacking everywhere. The only problem is many times growth hacking seems an abstract concept that only big companies can use. This couldn’t be further from the truth. Any company or website can use growth hacking to grow. Do you know why? Because growth hacking is a

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How to Create a Social Media Marketing Content Plan in 7 Steps

Whether you’ve been in business for 24 hours or 10 years, defining your target customer is a crucial part of your journey. You may be thinking it’s easy to define your target customer based on the usual demographics, age, gender, etc. However, you need to go beyond simply identifying your target customer’s marital status, where

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Should I Hire a Marketing Agency or Build a Growth Team?

“Should I hire a marketing agency or build a growth team?” If you’re a founder, CEO, or marketing executive, you’ve probably asked yourself this question several times. Growth agencies often get a bad rap due to a general lack of transparency in the industry. Meanwhile, putting together a growth team is a difficult, arduous, hiring-intensive

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