Getting Started Playbook

Are you a founder of a startup with fewer than 10 customers? Here’s my advice as founder of a marketing agency: STOP talking to marketers and start talking to potential ...

In our transforming world, the usual classical codes are turned upside down, and new ones have to be reinvented. As far as marketing is concerned, this principle applies in particular ...

Humans are visual animals and we learn better from visual information than in writing. So, when I ran across this infographic that maps the keys to success in digital marketing ...

In 2017 not having a website would be strange for almost any business. Whether a big corporation or a solo-entrepreneurship, there is likelihood some form of online presence is necessary. ...

Starting at the ground floor and building up, here is our overview of how to create a social media marketing plan from scratch. I like to think of this plan ...

So you want to grow your business? Great, now comes the hard part. Marketing takes a lot more than an impressive catch line or a cool logo. In today’s hyper-competitive ...

Setting up Google Analytics isn’t as simple as just dropping a tracking code on your website and looking at session numbers. When talking about data collection and analysis, it’s rare ...

Google Tag Manager (also known as GTM) is a free tag management solution provided by Google. Through this ‘online tool’, you can deploy and manage various marketing and analytics tags ...

Starting a new marketing strategy is exciting. You’ll get to come up with creative new ideas, see your brand applied in new contexts and in new ways, and hopefully see ...

A content marketing strategy is a plan for creating, delivering and maintaining useful marketing content designed to attract, engage and acquire a targeted audience. It’s different than a core content ...

If you’ve been in business before, you understand the challenges of getting customers through the door. In theory, it sounds easy. But in practice, it’s tough. Luck has nothing to ...

Whether you’ve been in business for 24 hours or 10 years, defining your target customer is a crucial part of your journey. You may be thinking it’s easy to define ...