Getting Started Playbook

Starting a new marketing strategy is exciting. You’ll get to come up with creative new ideas, see your brand applied in new contexts and in new ways, and hopefully see ...

A content marketing strategy is a plan for creating, delivering and maintaining useful marketing content designed to attract, engage and acquire a targeted audience. It’s different than a core content ...

If you’ve been in business before, you understand the challenges of getting customers through the door. In theory, it sounds easy. But in practice, it’s tough. Luck has nothing to ...

Whether you’ve been in business for 24 hours or 10 years, defining your target customer is a crucial part of your journey. You may be thinking it’s easy to define ...

Have you ever spent money on marketing that you came to regret later? Who hasn’t? I think most of us would like to forget those experiences. Maybe that’s why so ...

Whenever we turn around, there’s either a new big feature or new social platform available with full business opportunity. We used to have the typical Facebook and Twitter platforms, but ...

Step 1: Take 10 percent and 12 percent of your projected annual, gross sales and multiply each by the markup made on your average transaction. In this first step, it’s ...

One of the most common questions we see here at WordStream is, “How do I structure my account?” so today, we’re going to lay it out for you. This is ...

“Should I hire a marketing agency or build a growth team?” If you’re a founder, CEO, or marketing executive, you’ve probably asked yourself this question several times. Growth agencies often ...

A 2015 study by Smart Insights showed that 50 percent of businesses doing digital marketing had no form of digital marketing plan or strategy. They were doing digital marketing, yet ...

Search online and you will see articles about growth hacking everywhere. The only problem is many times growth hacking seems an abstract concept that only big companies can use. This ...

You know you must be active on social media, or else you are losing ground to competitors. Too many brands and businesses try to “do more on social” before assessing ...