Category: Featured Snippets Playbook

How To Add FAQ Schema In WordPress – Step by Step Guide

Remember the days when you all were struggling to get author or maybe star rating schemas for your SERP results? The reason why you wanted those schemas is that those rich results help us to get more CTR on our organic results and they look cool in SERPs, right? I’ve one good news for you.

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The Power of “Is”: A Featured Snippet Case Study

I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze. Throughout our journey of research, testing,

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The Featured Snippet Cheat Sheet and Q&A

Earlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we’ve done, the results of all the tests I’ve performed, and key takeaways. Things didn’t quite go as planned, though. We had technical difficulties that interfered with our ability to broadcast live, and lots of folks were left

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Featured Snippets Resource Center

This resource center is your one-stop hub for everything you need to know about Featured Snippets in search. You’ll learn here how to get Featured Snippets for your content, common myths about how Featured Snippets are earned, and why Featured Snippets can come and go. We’ve also included the latest 2018 data from our ongoing

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Large-Scale Study: How to Rank for Featured Snippets in 2018

In a study conducted by SEMrush and Ghergich & Co., we analyzed 6.9 million featured snippets. Furthermore, we analyzed 80 million keywords. The goal was to break down featured snippet percentages by keyword group. Our focus was on questions, prepositions, and comparisons search phases. I have seen great success earning featured snippets in these three

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How to Get Your Website Featured in the Google Answer Box

What’s the one place in Google’s search results that’s better than the number one result? The Answer Box, also known as the featured snippet. Why? Because it brings people to directly to your content – serving as a teaser that sends them directly to you. It invests users in your content and brand before they

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5 Strategies to Get Your Website Featured in the Google Answer Box

The advent of that little Answer Box on top of Google’s Search Engine Results Page has created a coveted spot that any website would ruthlessly fight to have. It’s even better than making the first search result – it’s bringing people directly to snippets of your content with a teaser that will drive them directly

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HubSpot’s Guide to Winning Google’s Featured Snippet

Featured snippets are an organic search feature that now take significant search traffic from the search results below them. Featured snippets run on a separate algorithm than Google’s traditional 200 ranking signals. To understand these signals, HubSpot’s SEO team ran a series of experiments and, together with the blog and web teams, developed a process

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How to Get Your Content to Appear in Featured Snippets

There have been many changes to Google’s search results over the years, but one of the biggest and most consequential happened about two years ago. It’s when we started seeing “Featured Snippets.” Also known as “Quick Answers” or “Rich Answers” (the terms are still shaking out), these are chunks of content that appear at the

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9 Tips for Ranking in Google’s Featured Snippets

Obtaining traffic from Google means that you’ve got to keep up with all of Google’s features all of the time. If you haven’t noticed, Google constantly changes their features. And you’ve got to know exactly how they work so that you can rank for them. You also have to keep an eye on competitors. Google

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A Complete List of the Different Types of Featured Snippets

As the organic search results are increasingly being eaten up by PPC ads, the Knowledge Graph, and People also ask boxes, featured snippets signal a new hope for many SEO pros. And for good reason. Google shows featured snippets for more search results every day. And over 70 percent of them are from sites in

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