Category: Facebook

Facebook Advertisers Brace for iOS 14 Tracking Prompt Fallout

Facebook advertisers are bracing for impact, as the originally-intended roll-out of Apple’s iOS14 finally comes to fruition in the coming weeks. This update has sparked a very public war between Facebook and Apple, as the question of things like privacy versus ad targeting continue to swirl in the marketing space. While the anticipated data loss

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How to Promote Your Business on Facebook

I was only 12 years old when Facebook became available for anyone with a valid email address. By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends as a way to tell jokes and post funny

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A Guide to Reducing Your Workload With a Facebook Auto Poster

Facebook has become the place for product discovery. In fact, 78% of American consumers say they’ve learned about new products on the social media platform. Yet many social media managers say they lack the human resources to maintain an adequate Facebook presence. For socially-savvy businesses, a Facebook auto poster is the answer. With auto posting

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Facebook social media strategy for organic growth

The average Facebook Business Page has an organic reach per post of about 6.4% of the page’s total likes. Let’s face it, Facebook is ever-changing and evolving. The platform is moving to more human connection and favoring brands and businesses less, and there are no signs of it slowing down anytime soon. This blog explains

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Facebook to Impose Limits on Number of Ads

Facebook will start limiting the number of ads a Page can run in February of 2021. Limits will be based on the highest ad spend of a month in the previous year. Facebook is stressing more ad volume doesn’t mean better performance. Adding more of anything to Facebook creates the need for it optimize. But,

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Facebook’s Testing New Email Marketing Tools: Here’s What We Know So Far

Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they’ve never really explored is email marketing. That might be about to change. This summer, a small number of Facebook Business users were given

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How to Set Up Facebook Shops to Sell Your Products

Facebook page shops and Instagram profile shops have existed for quite a while but the latest iteration marks the most significant changes that impact small- and medium-sized businesses (SMBs). Historically, Facebook shops were geared toward online retail stores selling products but now Facebook is planning to expand the tools for service-based businesses and digital products.

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Facebook launches free ‘paid online events’ for SMBs and others

Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced $100M in cash grants and ad credits for SMBs. It later introduced Facebook Shops to help SMBs sell online. And today it announced a new product to monetize classes and online events called,

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Facebook Messenger Plugin For Websites Receives Major Update

Major updates to the Facebook Chat Plugin for business websites allow it to be used by people who aren’t logged into Facebook. This will let businesses reach more customers through their website than before. In addition, a brand new design for the plugin is said to make conversations easier and more intuitive. Facebook Chat Plugin

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Facebook Creator Studio: What Marketers Need to Know

Want to manage your Facebook and Instagram marketing tasks in one place? Are you taking advantage of all of the features of Facebook Creator Studio? To explore how to use Facebook Creator Studio, I interview Mari Smith on the Social Media Marketing Podcast. Mari is the leading expert on Facebook marketing and author of The

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Facebook Enables 50-Person Live Streams With Messenger Rooms

Facebook is expanding Messenger’s screen sharing capability, first available on desktop, to the iOS and Android mobile apps. Users can share their screen with other people one-on-one or in a group video call with up to eight participants. This feature is also being rolled out to Messenger Rooms which allows for up to 16 people

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