Facebook is taking new action to inhibit the spread of harmful content. The new restrictions begin by limiting the reach of groups and individuals, incrementally escalating to closing problematic groups and removing members who continue to violate Facebook’s rules and community standards. These changes will roll out globally over the next few months. Read Full
So much time and energy go into creating strong, well-thought-out ad campaigns. You test the visuals, the copy, the audience, the offers. But ad creation is only one part of success; you also need to prioritize Facebook landing page creation. What happens after a user clicks on your ad is just as—if not more—important than
Facebook organic reach is a measure of the number of people who see your content on the social platform when you don’t pay to boost that content. On the other hand, advertising and boosted posts on Facebook involve marketers paying the platform to make these promotions visible. As time goes on, it has become harder
Facebook advertisers are bracing for impact, as the originally-intended roll-out of Apple’s iOS14 finally comes to fruition in the coming weeks. This update has sparked a very public war between Facebook and Apple, as the question of things like privacy versus ad targeting continue to swirl in the marketing space. While the anticipated data loss
I was only 12 years old when Facebook became available for anyone with a valid email address. By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends as a way to tell jokes and post funny
Facebook has become the place for product discovery. In fact, 78% of American consumers say they’ve learned about new products on the social media platform. Yet many social media managers say they lack the human resources to maintain an adequate Facebook presence. For socially-savvy businesses, a Facebook auto poster is the answer. With auto posting
The average Facebook Business Page has an organic reach per post of about 6.4% of the page’s total likes. Let’s face it, Facebook is ever-changing and evolving. The platform is moving to more human connection and favoring brands and businesses less, and there are no signs of it slowing down anytime soon. This blog explains
This summer, as many office buildings remained nearly empty and CEOs grappled with the question of bringing back remote workers to shared spaces, an unofficial “reopening” date emerged among companies such as Google, Facebook, and Uber: July 2021. Organizers of major live events, like movie releases, concerts, and even the 2020 Summer Olympics, also announced
Facebook will start limiting the number of ads a Page can run in February of 2021. Limits will be based on the highest ad spend of a month in the previous year. Facebook is stressing more ad volume doesn’t mean better performance. Adding more of anything to Facebook creates the need for it optimize. But,
Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they’ve never really explored is email marketing. That might be about to change. This summer, a small number of Facebook Business users were given
Facebook page shops and Instagram profile shops have existed for quite a while but the latest iteration marks the most significant changes that impact small- and medium-sized businesses (SMBs). Historically, Facebook shops were geared toward online retail stores selling products but now Facebook is planning to expand the tools for service-based businesses and digital products.
Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced $100M in cash grants and ad credits for SMBs. It later introduced Facebook Shops to help SMBs sell online. And today it announced a new product to monetize classes and online events called,