To help diverse businesses and address cash flow needs, Facebook is introducing ways to access funding and get connected with business resources and networking groups. Many small businesses are still struggling financially. According to a report from Facebook, 60% of SMBs say they they had difficulty paying business-related expenses, and roughly a quarter reported struggling
Most businesses these days are on Facebook in one way or another, but not every business uses the Facebook Creator Studio function. And if you’re among those businesses, you could be missing out on the opportunity to have your content reach a wider audience on Facebook and Instagram. Read on to learn more. Read Full
Performance-based marketers typically focus on high-intent interactions coming from Facebook content like clicks and purchases off-platform. It’s a mistake, however, to ignore standard Facebook engagement such as likes, comments, and shares. Traditional Facebook engagement may not be quite as high intent as other actions, but it’s still inherently valuable. When you increase engagement, several things
On social media, your follower count gives you an idea of your brand awareness and reach. That’s why gaining followers is often an important goal for brands, especially as they scale. So, how do you gain followers? We know buying them doesn’t work because it rarely translates to engagement. The good news is that there
Facebook is an undeniably powerful channel for marketing purposes. In fact, 91% of B2B and 96% of B2C marketers currently use it for advertising and marketing. The success of your social media marketing strategy depends on engagement, typically in the form of Likes, comments, or shares. But high engagement rates are easier said than done.
Facebook is taking new action to inhibit the spread of harmful content. The new restrictions begin by limiting the reach of groups and individuals, incrementally escalating to closing problematic groups and removing members who continue to violate Facebook’s rules and community standards. These changes will roll out globally over the next few months. Read Full
So much time and energy go into creating strong, well-thought-out ad campaigns. You test the visuals, the copy, the audience, the offers. But ad creation is only one part of success; you also need to prioritize Facebook landing page creation. What happens after a user clicks on your ad is just as—if not more—important than
Facebook organic reach is a measure of the number of people who see your content on the social platform when you don’t pay to boost that content. On the other hand, advertising and boosted posts on Facebook involve marketers paying the platform to make these promotions visible. As time goes on, it has become harder
Facebook advertisers are bracing for impact, as the originally-intended roll-out of Apple’s iOS14 finally comes to fruition in the coming weeks. This update has sparked a very public war between Facebook and Apple, as the question of things like privacy versus ad targeting continue to swirl in the marketing space. While the anticipated data loss
I was only 12 years old when Facebook became available for anyone with a valid email address. By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends as a way to tell jokes and post funny
Facebook has become the place for product discovery. In fact, 78% of American consumers say they’ve learned about new products on the social media platform. Yet many social media managers say they lack the human resources to maintain an adequate Facebook presence. For socially-savvy businesses, a Facebook auto poster is the answer. With auto posting
The average Facebook Business Page has an organic reach per post of about 6.4% of the page’s total likes. Let’s face it, Facebook is ever-changing and evolving. The platform is moving to more human connection and favoring brands and businesses less, and there are no signs of it slowing down anytime soon. This blog explains