Facebook Pages Playbook


A Facebook page is a public profile specifically created for businesses, brands, celebrities, causes, and other organizations. Unlike personal profiles, pages do not gain “friends,” but “fans” – which are people who choose to “like” a page.

Over 1.7 billion people now use Facebook. Let that sink in. That makes Facebook the most used social network in the world by 1.2 billion. For social media marketers, more ...

Are you looking to make your life a bit easier when it comes to Facebook marketing?| Do you have more on your marketing plate than Facebook, and wishing there were ...

Facebook now has around 2 billion monthly users. Between you and me, I had fallen out of love with Facebook, but due to all of the changes that have happened ...

Would you like to start a Facebook page for your business but aren’t sure where to begin? Are you curious about how to manage a page effectively and securely? In ...

There are so many ways to connect with your audience on Facebook, one of which is starting a dedicated Facebook group. Creating a group solely focused on talking to your ...

The idea that you don’t need a Facebook Business Page is almost as antiquated as the one that says you don’t need a website. After all, it’s often the first ...

With nearly 2 billion active users, Facebook is the largest social network in the world. Because of its extensive reach, it is essential for brands to be on the network. ...

Mari explains that the Facebook algorithm pre-filters content that users see in their news feeds. The algorithm manages the vast amount of content posted to Facebook and thus helps advertisers, ...

Doubling down, recycling, or reposting past successful content is a strategy often underutilized by most marketers. Conventional thinking might lead you to create original content each and every time but ...

Embed from Getty Images As the hub of your business presence on a (nearly) 1.6 billion-person social network,your Facebook Page has the potential to be a valuable marketing asset. From ...

If you want your business’ content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page — to attract and ...

If you’ve been managing a Facebook Page over the past few years, you’ve likely noticed a drop in how many of your fans have been viewing and interacting with your ...