Facebook Pages Playbook


A Facebook page is a public profile specifically created for businesses, brands, celebrities, causes, and other organizations. Unlike personal profiles, pages do not gain “friends,” but “fans” – which are people who choose to “like” a page.

Over 1.7 billion people now use Facebook. Let that sink in. That makes Facebook the most used social network in the world by 1.2 billion. For social media marketers, more ...

Are you looking to make your life a bit easier when it comes to Facebook marketing?| Do you have more on your marketing plate than Facebook, and wishing there were ...

Facebook now has around 2 billion monthly users. Between you and me, I had fallen out of love with Facebook, but due to all of the changes that have happened ...

Would you like to start a Facebook page for your business but aren’t sure where to begin? Are you curious about how to manage a page effectively and securely? In ...

What began as a way for college students to connect has grown into one of the world’s largest social networks. In turn, it has become one of the best marketing ...

Facebook business pages are a place where you can develop the relationship between your brand and the world at large. Whether you’re responding to customer feedback, nurturing prospects, sharing content, ...

Today, I’m going to share a strategy that got Steven Aitchison 3.6 million Facebook fans and continues to pull in 3,241 fans per DAY. Of course, he must be spending ...

Facebook is the most widely used social media platform today. With over 2 billion active users, your organization has a lot of people to impress. But, with declining organic reach, succeeding on ...

One of the first things you need to do when creating a Facebook page for your brand, business, band, government organization, or even just yourself, is to choose the right ...

The idea that you don’t need a Facebook Business Page is almost as antiquated as the one that says you don’t need a website. After all, it’s often the first ...

With nearly 2 billion active users, Facebook is the largest social network in the world. Because of its extensive reach, it is essential for brands to be on the network. ...

Mari explains that the Facebook algorithm pre-filters content that users see in their news feeds. The algorithm manages the vast amount of content posted to Facebook and thus helps advertisers, ...