Category: Facebook Advertising Playbook

How Much Should You Spend on Facebook Ads? Budgeting Steps

The first step to determining your Facebook advertising budget is to understand the numbers related to the marketing and sales of your business. For most of my clients, the goal is to make money, which means they’re focused on getting leads and making sales. Typically, a marketing budget for any business is 5%–12% of revenue.

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How to use Facebook Tracking to Measure and Improve Your ROI

How do marketers know when a Facebook ad actually generates interest and revenue in places other than Facebook itself? The answer is Facebook tracking. Marketers spent nearly $70B on Facebook ads in 2019 (that’s more than the individual GDP of 117 countries). Yet most of the sales attributable to those ads happen on eCommerce sites,

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The Beginner’s Guide to Facebook Shops (With Examples)

Business Insider estimates that 76 million U.S. shoppers will spend $23.3 billion buying products through social networks by the end of 2020. That’s a 20% jump from just a year ago. Facebook Shops—Facebook’s newest tool for social commerce—make it possible for even the smallest business to reach that huge and growing market. As Mark Zuckerberg

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29 Ways to Improve your Facebook Ads Bid Strategy

When you are new to running Facebook ads, it can feel a little bit like rolling the dice at the casino. There is a lot of complexity under the hood, especially when it comes to bidding.  While there is no one-size-fits-all approach, we’re going to share how you can improve your Facebook bid strategy, including:

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How to Retarget Facebook Ad Traffic for Conversions

The objective you choose when you create your Facebook campaign has a huge impact on your results. It’s what defines the outcome of your campaigns and is therefore the most important element to get right. The two most popular campaign objectives are Traffic and Conversions. On the surface, they look like they do the same

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How to Sell Products with Facebook Shops: A Guide for Marketers

15% of the social media users in the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. This means the onus is on you to make buyers’ shopping experience as seamless as possible, which brings us to Facebook Shops. This is the latest Facebook update and,

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How to Run Facebook Ads for Local Businesses: Driving Foot Traffic

Facebook’s Store Traffic campaign objective can help you generate more foot traffic for your local business. It lets you add a Get Directions call-to-action (CTA) button to your ad that will open a map to your store location. For this tutorial, we’ll be setting up a Facebook campaign for a fictional restaurant to target people

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21 Facebook Ad Tools that Will Make Your Job Easier

Looking for a list of the best Facebook Ad tools for your next campaign? It’s here. Whether you just started a Facebook Ads campaign or you’ve been running it for years, there are tools on this list you’ll want to have ASAP—even if you won’t use them right away. These tools will save you more

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Facebook and Google Ad Tracking: a Beginning to End Guide

Your digital advertising effort is not producing results and you can’t figure out why? Then you most probably need to improve your Facebook and Google Ad Tracking. In 2019, marketers spent a jaw-dropping $134.81 billion on Google Ads, and $69.65 billion on Facebook Ads. One of the main reasons the two platforms are so popular

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Facebook Remarketing Strategies For Your eCommerce Store

In an ideal world, you would not need to read this article to discover the best Facebook Remarketing Strategies For your eCommerce Store In that ideal world, your prospects would see the first ad that you deliver to them on Facebook, instantly fall in love with your product, click on your ad, and buy. In

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Facebook Ads vs. Google Ads: Which Is Better?

It’s one of the most common questions businesses ask when expanding their paid media presence. Where should I spend my ad money: Another version of that question is: Which is better, Facebook Ads or Google Ads? The truth is, there isn’t a “better” when it comes to comparing the two because they do things very

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