Facebook Advertising Playbook


Facebook advertising allows businesses to place custom ads or content targeting a specific audience, with costs varying based on the reach and engagement the ad receives. Facebook ads can appear in your target audience’s News Feed or the right column of Facebook on desktop, as well as News Feed on mobile.

In the modern media landscape, Facebook ads are one of the most effective ways of reaching both your established audience and prospective customers. Now reaching close to two billion users, ...

If you enter into Facebook advertising with the mindset that it’s a self-driving car and you can take a nap in the backseat covered in Cheetos while it delivers you ...

Nicholas loves the paradox of Facebook’s size. On one hand, Facebook is an enormous platform: around two billion users log in for at least a few minutes each day. Therefore, ...

If you’re reading this, you’ve probably realized that posting organically on your Facebook page just isn’t cutting it anymore. That’s no surprise—Facebook page owners have been frustrated for years over ...

For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend ...

This Facebook advertising guide for beginners is designed to help you with everything you need to know in order to set up your first Facebook ad campaign. You’ll find answers ...

These days, everyone seems to be doing video advertising — and for good reason. Video ads are a great way to get people to pay attention to your business and ...

B2B Facebook ads campaigns can actually be quite profitable, even if Facebook has long been considered a fun playground for B2C companies. Social Media Examiner’s report showed that 52% of ...

Understanding the fundamentals of Facebook advertising can help you avoid common mistakes that cost time and money. Before you spend another penny on Facebook advertising, you need to have a ...

Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming ...

We previously shared what $5 per day will buy you on Facebook Ads, but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, ...

If you’re one of the 27 million small businesses across the country, then you probably don’t have a wealth of cash lying around to spend on marketing, which means every ...