Facebook Advertising Playbook


Facebook advertising allows businesses to place custom ads or content targeting a specific audience, with costs varying based on the reach and engagement the ad receives. Facebook ads can appear in your target audience’s News Feed or the right column of Facebook on desktop, as well as News Feed on mobile.

Welcome to Facebook advertising, home of the lowest cost per 1,000 impressions in the history of the entire advertising world (AdEspresso, 2016). The world really is your oyster when you’re ...

If you enter into Facebook advertising with the mindset that it’s a self-driving car and you can take a nap in the backseat covered in Cheetos while it delivers you ...

“Facebook ads? But we’re B2B!” Back when I worked on the Managed Services team at WordStream, this was the response I got from B2B clients after I suggested expanding our ...

Nicholas loves the paradox of Facebook’s size. On one hand, Facebook is an enormous platform: around two billion users log in for at least a few minutes each day. Therefore, ...

If you’re reading this, you’ve probably realized that posting organically on your Facebook page just isn’t cutting it anymore. That’s no surprise—Facebook page owners have been frustrated for years over ...

For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend ...

This Facebook advertising guide for beginners is designed to help you with everything you need to know in order to set up your first Facebook ad campaign. You’ll find answers ...

These days, everyone seems to be doing video advertising — and for good reason. Video ads are a great way to get people to pay attention to your business and ...

Thinking about running Facebook ads but don’t know where to start? Want a primer on Ads Manager before running ads? In this article, you’ll learn to navigate the Facebook Ads ...

B2B Facebook ads campaigns can actually be quite profitable, even if Facebook has long been considered a fun playground for B2C companies. Social Media Examiner’s report showed that 52% of ...

NOTE: You will hear conflicting reports even from different people within Facebook as to how all this works. The truth is; it’s really complex, most account reps don’t know, most ...

Twitter ads are easy. You’ve got promoted accounts, promoted tweets, and that’s about it. LinkedIn ads are also easy. But Facebook ads are a little more complex in comparison. That’s ...