Looking for new ways to build warm targeting audiences on Facebook? Want to drive more sales with your ads? In this article, you’ll learn how to use three types of Facebook ad formats to improve your results. Read Full Article>>>
Facebook is a channel that is changing all the time, which doesn’t always make it easy for busy marketers to keep up with each and every small change. Aside from the common powerful marketing tools like lookalike audiences, there are additional Facebook features that are less prevalent but can make a world of difference for
The Facebook Ads platform has lots of control options to help you reach your target audience in the most efficient ways. There are plenty of customizations around target audience, ad copy placements, conversion actions, etc., but one lever that doesn’t get much attention is budget. There are two types of budget for Facebook – daily
Let’s just get to the elephant in the room. Facebook ads are struggling. Facebook is fighting a lawsuit against their reach metrics. And Facebook’s personalized ad campaign to combat Apple’s App Tracking Transparency (ATT) isn’t going well. But the truth is that Facebook ads actually work. With updates like exclusion controls, a new Conversions API
Facebook ads is a game where those who know how to target their audience win. The reason is simple —better Facebook Ads targeting leads to higher conversion rates. And higher conversion rates lead to better ROAS (return on ad spend). But how can you improve your Facebook ad targeting without losing a lot of money
If you’re new to advertising, social media marketing or just starting out online, you’ve probably wondered how much Facebook ads cost. As an agency, Einstein Marketer is currently spending more than $500k every single month on Facebook ads. An advertising spend like this has taught us a few lessons, so it’s fair to say that
If you’re like most marketers and advertisers, you closely track the performance of your Facebook Ad campaigns on a daily or weekly basis. That’s where a Facebook Ads audit template comes into play. Facebook Ads audits are essential to assess the overall performance of your campaigns. In this post, we’re going to go over exactly
Once upon a time, finding leads and learning about customers required big marketing departments, pollsters, and telemarketers (the horror!). Luckily, nowadays, we have Facebook lead ads to do a lot of this work for us. If you don’t know, Facebook lead ads represent one of the best ways to learn about your audience and get
If you have to choose between Facebook and Google Ads for promoting your SMB, Facebook is your best bet. And in the debate between Microsoft Advertising and Google Ads, Google provides greater reach at a lower cost. These are among the key findings of a new study by Cambridge University MBA students and ad platform
Spend too little on your Facebook ads budget and risk missing out on conversions. Spend too much, and your monthly marketing budget will vanish into thin air. What’s a social media marketer to do? Never second guess your Facebook ads budget again! This guide tells you what you need to know about Facebook ads budgets—from
So, by now you will have found your product niche, vendors to supply products, and will have set up an online store website to take orders. Next, you will need to find customers with the right set of attributes that will respond to your ads and ultimately buy each product from your online store. When
The first step to determining your Facebook advertising budget is to understand the numbers related to the marketing and sales of your business. For most of my clients, the goal is to make money, which means they’re focused on getting leads and making sales. Typically, a marketing budget for any business is 5%–12% of revenue.