Category: Facebook Advertising Playbook

12 Facebook Ads Features Every Marketer Should Know

Facebook is a channel that is changing all the time, which doesn’t always make it easy for busy marketers to keep up with each and every small change. Aside from the common powerful marketing tools like lookalike audiences, there are additional Facebook features that are less prevalent but can make a world of difference for

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How to Set the Budget for Your Facebook Ad

The Facebook Ads platform has lots of control options to help you reach your target audience in the most efficient ways. There are plenty of customizations around target audience, ad copy placements, conversion actions, etc., but one lever that doesn’t get much attention is budget. There are two types of budget for Facebook – daily

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How Do Facebook Ads Actually Work? Here’s What You Need to Know

Let’s just get to the elephant in the room. Facebook ads are struggling. Facebook is fighting a lawsuit against their reach metrics. And Facebook’s personalized ad campaign to combat Apple’s App Tracking Transparency (ATT) isn’t going well. But the truth is that Facebook ads actually work. With updates like exclusion controls, a new Conversions API

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12 Facebook Ad Targeting Tips to Increase Your ROAS

Facebook ads is a game where those who know how to target their audience win. The reason is simple —better Facebook Ads targeting leads to higher conversion rates. And higher conversion rates lead to better ROAS (return on ad spend). But how can you improve your Facebook ad targeting without losing a lot of money

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How Much Do Facebook Ads Cost?

If you’re new to advertising, social media marketing or just starting out online, you’ve probably wondered how much Facebook ads cost. As an agency, Einstein Marketer is currently spending more than $500k every single month on Facebook ads. An advertising spend like this has taught us a few lessons, so it’s fair to say that

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Why You Need a Facebook Ads Audit (+ How To Do It in 6 Steps)

If you’re like most marketers and advertisers, you closely track the performance of your Facebook Ad campaigns on a daily or weekly basis. That’s where a Facebook Ads audit template comes into play. Facebook Ads audits are essential to assess the overall performance of your campaigns. In this post, we’re going to go over exactly

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Facebook Lead Ads 101: A Guide to Growing Your Business (Examples)

Once upon a time, finding leads and learning about customers required big marketing departments, pollsters, and telemarketers (the horror!). Luckily, nowadays, we have Facebook lead ads to do a lot of this work for us. If you don’t know, Facebook lead ads represent one of the best ways to learn about your audience and get

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A Breakdown of Facebook Ads Budgets (+ Free Budget Calculator)

Spend too little on your Facebook ads budget and risk missing out on conversions. Spend too much, and your monthly marketing budget will vanish into thin air. What’s a social media marketer to do? Never second guess your Facebook ads budget again! This guide tells you what you need to know about Facebook ads budgets—from

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How Much Should You Spend on Facebook Ads? Budgeting Steps

The first step to determining your Facebook advertising budget is to understand the numbers related to the marketing and sales of your business. For most of my clients, the goal is to make money, which means they’re focused on getting leads and making sales. Typically, a marketing budget for any business is 5%–12% of revenue.

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How to use Facebook Tracking to Measure and Improve Your ROI

How do marketers know when a Facebook ad actually generates interest and revenue in places other than Facebook itself? The answer is Facebook tracking. Marketers spent nearly $70B on Facebook ads in 2019 (that’s more than the individual GDP of 117 countries). Yet most of the sales attributable to those ads happen on eCommerce sites,

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