Category: Facebook Advertising Playbook

How Much Do Facebook Ads Cost?

If you’re new to advertising, social media marketing or just starting out online, you’ve probably wondered how much Facebook ads cost. As an agency, Einstein Marketer is currently spending more than $500k every single month on Facebook ads. An advertising spend like this has taught us a few lessons, so it’s fair to say that

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Why You Need a Facebook Ads Audit (+ How To Do It in 6 Steps)

If you’re like most marketers and advertisers, you closely track the performance of your Facebook Ad campaigns on a daily or weekly basis. That’s where a Facebook Ads audit template comes into play. Facebook Ads audits are essential to assess the overall performance of your campaigns. In this post, we’re going to go over exactly

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Facebook Lead Ads 101: A Guide to Growing Your Business (Examples)

Once upon a time, finding leads and learning about customers required big marketing departments, pollsters, and telemarketers (the horror!). Luckily, nowadays, we have Facebook lead ads to do a lot of this work for us. If you don’t know, Facebook lead ads represent one of the best ways to learn about your audience and get

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A Breakdown of Facebook Ads Budgets (+ Free Budget Calculator)

Spend too little on your Facebook ads budget and risk missing out on conversions. Spend too much, and your monthly marketing budget will vanish into thin air. What’s a social media marketer to do? Never second guess your Facebook ads budget again! This guide tells you what you need to know about Facebook ads budgets—from

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How Much Should You Spend on Facebook Ads? Budgeting Steps

The first step to determining your Facebook advertising budget is to understand the numbers related to the marketing and sales of your business. For most of my clients, the goal is to make money, which means they’re focused on getting leads and making sales. Typically, a marketing budget for any business is 5%–12% of revenue.

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How to use Facebook Tracking to Measure and Improve Your ROI

How do marketers know when a Facebook ad actually generates interest and revenue in places other than Facebook itself? The answer is Facebook tracking. Marketers spent nearly $70B on Facebook ads in 2019 (that’s more than the individual GDP of 117 countries). Yet most of the sales attributable to those ads happen on eCommerce sites,

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The Beginner’s Guide to Facebook Shops (With Examples)

Business Insider estimates that 76 million U.S. shoppers will spend $23.3 billion buying products through social networks by the end of 2020. That’s a 20% jump from just a year ago. Facebook Shops—Facebook’s newest tool for social commerce—make it possible for even the smallest business to reach that huge and growing market. As Mark Zuckerberg

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29 Ways to Improve your Facebook Ads Bid Strategy

When you are new to running Facebook ads, it can feel a little bit like rolling the dice at the casino. There is a lot of complexity under the hood, especially when it comes to bidding.  While there is no one-size-fits-all approach, we’re going to share how you can improve your Facebook bid strategy, including:

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How to Retarget Facebook Ad Traffic for Conversions

The objective you choose when you create your Facebook campaign has a huge impact on your results. It’s what defines the outcome of your campaigns and is therefore the most important element to get right. The two most popular campaign objectives are Traffic and Conversions. On the surface, they look like they do the same

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How to Sell Products with Facebook Shops: A Guide for Marketers

15% of the social media users in the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. This means the onus is on you to make buyers’ shopping experience as seamless as possible, which brings us to Facebook Shops. This is the latest Facebook update and,

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