As one of the HubSpot Blog’s email marketers, one of the key metrics I use to measure email success is open rate. When an open rate is high, it hints that your subject line did its job to pull readers, you’re sending emails at the most engaging time of day, or your subscribers are eagerly
It’s a safe bet to say that email communication is here to stay. Latest figures from Statista show the number of emails sent and received each day will continue to rise from 269 billion in 2017 to 333 billion by 2022. Which is great news for you, because you can continue to send marketing emails
For a small business, choosing the right email marketing services and tools can help you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Often overlooked, email marketing does have a significant impact on the bottom line of your business. Email continues to be the best-performing
Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click ‘delete’ because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? It’s the last of
Email marketing is one of the best ways to build an audience and increase your influence. Here are some real examples of people that did this: James Clear used email to grow his audience, which led him to selling multiple online courses and ultimately, becoming a best-selling author and sought-after speaker. Millionaire beauty mogul Huda Kattan, built
I find, in working with entrepreneurs daily, they want to keep costs to a minimum (which I fully agree with and do myself), however, they often opt to keep free system options that are not serving them well, rather go to a paid plan option. And this is certainly true with regard to Gmail vs.
I bet you came here looking for the best Mailchimp alternatives that can offer a user-friendly interface and fantastic features, all the while having better prices and giving your brand a better chance to grow, without charging too much. Despite its popularity, it seems that Mailchimp is one of the email marketing and email automation
If Charlie (of the Chocolate Factory) used email marketing, he’d have reached the factory much sooner. Email marketing is equal parts awesome and lucrative, which is exactly what makes it such a golden ticket. Companies all over the world realize that, in a shifting digital landscape, email marketing is still the best way to reach
In link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address. It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails sending out a fairly significant amount of emails. There
Email Marketing is a very effective way to attract prospects and engage customers. Email Marketing has the highest return on investment out of all other digital marketing tools. In fact, studies predict that more than 293.6 billion emails will be sent by the end of 2019 alone, reaching 319.6 billion in 2021. Read Full Article>>>
If your business has a blog, sending out an email newsletter is essential. Not only is it a simple way to distribute your content, but it can also help you better understand what type of content is resonating with your target audience so you can optimize your content strategy. Beyond content distribution, an email newsletter
If recipients never see your marketing emails in their Gmail inboxes, the effort related to creating them is useless. Fortunately, you can decrease the likelihood that Gmail will think your messages are spam. Here are 8 ways to ensure your emails land in Gmail’s primary tab. 1. Review Gmail’s Bulk-Sending Guidelines You might spend hours