Email Marketing Playbook


Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Do you remember hearing that? It’s one of those legendary pieces of Internet history formed when the road was still being paved and we were foraging our way through the ...

Whether you are a new store owner looking to implement your email marketing strategy or an existing store owner looking to revamp and streamline your email marketing before Christmas, this ...

It’s no secret that email is still the #1 most effective marketing channel around. Unlike other channels like PPC or social media marketing email has one significant difference: it’s permission ...

As new technology is introduced, the way people market their businesses continually changes. Part of cultivating a thriving small business is learning which marketing channels to utilize and which customers ...

There are two good reasons to adopt email marketing as a core component of your marketing campaign: It’s easy and inexpensive to create and it can deliver an impressive ROI ...

There’s a lot of hype surrounding new marketing strategies like social media and mobile applications. But having a strong email list is still a must for small businesses. If you’re ...

At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology ...

2017 is the year of the email. Or, at least it should be: One research firm is predicting that 225.3 billion emails will be sent this year (!) – which ...

What if we told you there was a video marketing tactic that could increase your business’s revenue by 40 percent? It’s not a new trend, either; it’s been around for ...

Email marketing is a simple and proven strategy to promote your business. It attracts new customers and helps maintain close relationships with loyal customers. Read Full Article>>>

The main idea behind a funnel is to cast a wide net that you can pour the viscous liquid into it without spilling it all over the engine block. The ...

Email marketing continues to provide the best return on investment in terms of both acquisition and retention: 60 percent of respondents selected email as the most preferred communication method for ...