Email Marketing Playbook


Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end ...

Can I share with you two of the biggest lies in marketing? Email marketing is dead Your email marketing software doesn’t matter Firstly, email marketing isn’t dead. No matter what ...

When I moved from traditional marketing to digital marketing at Wishpond, I couldn’t have imagined the complexity of what I was diving into. Sometimes it feels like all us marketers ...

If you run a small business and want to increase your outreach or maintain a close relationship with your existing customers, a good email marketing strategy can help you achieve ...

Do you remember hearing that? It’s one of those legendary pieces of Internet history formed when the road was still being paved and we were foraging our way through the ...

Whether you are a new store owner looking to implement your email marketing strategy or an existing store owner looking to revamp and streamline your email marketing before Christmas, this ...

It’s no secret that email is still the #1 most effective marketing channel around. Unlike other channels like PPC or social media marketing email has one significant difference: it’s permission ...

As new technology is introduced, the way people market their businesses continually changes. Part of cultivating a thriving small business is learning which marketing channels to utilize and which customers ...

There are two good reasons to adopt email marketing as a core component of your marketing campaign: It’s easy and inexpensive to create and it can deliver an impressive ROI ...

There’s a lot of hype surrounding new marketing strategies like social media and mobile applications. But having a strong email list is still a must for small businesses. If you’re ...

At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology ...

2017 is the year of the email. Or, at least it should be: One research firm is predicting that 225.3 billion emails will be sent this year (!) – which ...