Category: Email Marketing Playbook

How to Use Video in Your Email Marketing

Email marketing is one of the most popular strategies within digital marketing and in 2019, over 293 billion emails were sent… per day. Video marketing is a younger trend, but over the past few years it has grown at an astonishing rate. To the point that right now, in 2020, 85% of businesses use it

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9 Best Product Launch Email Templates & Tips

You’re excited about your new product or service and want to launch it ASAP. Yet, a question creeps into the back of your mind. Will it sell? If it does, you’re a genius. If not, well… Fortunately, you’ve embraced email — the most profitable digital marketing channel out there – and that gives you a

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16 Awesome Email Marketing Campaigns & How to Run Your Own

Consumers love connecting with brands via email, and it’s a channel that continues to provide ROI. In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return (HubSpot State of Marketing 2020). Not only is email not dead, but 78% of marketers have seen an increase in engagement on

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B2B Email Marketing: The Only Guide You’ll Ever Need

B2B email marketing is one of the best ways to grow your business’s income without spending money on ads or other pay-per-click marketing methods. It also happens to be one of the highest ROI marketing channels you can invest in. Today, I share our exact B2B email marketing process, plus five examples to inspire your

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Your Guide to Email Marketing in 2020

Welcome to our 2020 Guide to Email marketing. We created this guide to provide your business with the knowledge it needs to make email your top channel. Let’s start with the fundamentals. Email marketing is governed by a set of iron-clad “best practices” that range from when you should send your email content to who

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How to Enhance Your Email Marketing with Video

Despite the emergence of social networks and instant messaging apps, people still use email for business or professional purposes. By 2020, email users are predicted to touch the 3 billion mark. That’s a huge number considering that YouTube users, the second most popular website, is currently at just 1.9 billion. However, the 2018 State Inbound

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The 6-Step Email Marketing Strategy For 2020

Today you’re going to learn exactly how to create an email marketing strategy in 2020. In fact: This is the exact strategy we used to make $1,142,557 in six months for our customers using FAM (a new tool that writes, designs, and sends your emails for you). The best part? This strategy is proven to

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The Beginner’s Guide To Email Marketing Automation

An automated email campaign is a type of email that’s set up once and sent to recipients automatically, based on triggers like time, day, or user actions on your website. You don’t want to have to email every new customer after they make a purchase, right? Queueing each of these emails manually — like you

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Best Email Marketing Services & Tools For Small Business

Do you think that email marketing services/tools/software is a priority for your business in 2019? Are you looking for the best email marketing software or mass email service or bulk email marketing services? Choosing the right email marketing software can have a significant impact on the success of your marketing campaign. In this article, we

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Landing in the Inbox vs. Falling in Gmail’s Promotions Tab

It’s time to rethink the way you view the Gmail Promotions tab. When Gmail first rolled out this feature in 2013, many marketers thought it would be the end of email marketing. Fast forward a few years and email is as strong as ever and remains one of the best marketing tools for generating a

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