Category: E-commerce

Mailchimp Automations That Every Shopify Store Should Use

Email marketing gets a bad rap. Countless companies send out a ludicrous number of emails on a daily basis with spammy subject lines such as “You’ve Been Selected! Get 20% Off Today Only!”. (I’m looking squarely in the direction of a large home furnishings company.) Even though the reputation isn’t great, email marketing, particularly automated

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Google AdWords for E-Commerce: A Step-By-Step Guide

Ever wonder how some e-commerce stores seem to become successful overnight? They have thousands of social media followers and online reviews, and are selling a lot of product. How do they do it? Google AdWords. AdWords and e-commerce go together like peanut butter and jelly for a good reason: it works. A study by Wordstream

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70+ Must-Asked Questions When Building an eCommerce Site

Many eCommerce sites have failed at the hands of poor design, copy, and — ultimately — communication. Every eCommerce web developer is different. Some will focus on design while others will optimize the engine that runs it. Some will focus on SEO, and others will prep for conversion. The problem, then, is that you can’t

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The Cost of Building an Online Store

The cost of building an online store is going to vary significantly depending on some of the choices you make. It’s extremely important to understand these options and what they mean, both in the long and short term. Certain choices that save money in the beginning can end up costing you more in the long

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10 First Steps to Take When Marketing Your eCommerce Startup

“If you build it, they will come” couldn’t be further from the truth when it comes to eCommerce. As many eCommerce merchants find out the hard way, without adequate marketing there is often a lengthy and sometimes interminable lack of traffic after they launch their site. Fortunately, marketing your eCommerce startup doesn’t have to be

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Drop Shipping on Amazon: Everything You Need to Know

Think you can’t succeed on Amazon? Think again. More than 140,000 small and mid-size businesses selling on the site eclipsed over $100,000 in annual sales in 2017, and half of all items sold come from marketplace sellers. If you’re interested in selling on Amazon, but want to avoid the hassle of running a regular e-commerce

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Instagram Ads vs. Facebook Ads: Which Are Better for eCommerce?

Social media ads give marketers advanced audience targeting options and reliable conversion tracking. Although Facebook is older and has a larger user base (2.07 billion monthly active users as of September 30, 2017, vs. Instagram’s 800 million), Instagram is steadily gaining popularity, especially with the heavy adoption of new features like Instagram Stories. If your

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Shopify meets call tracking

As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town. A significant chunk of online retail is generated by smaller players, thanks in part to

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