Category: E-commerce

How to Find the Best Products to Sell on Amazon

If you’ve been with Sales & Orders for a while now, you may already be familiar with our Beginner’s Guide to Selling on Amazon. In that guide, we talked about how to use Amazon to verify product ideas, as well as how to optimize your presence on the platform and start making sales. This, of

Read More »

Integrate Shopify With Amazon: Choosing the Best Solution

Does Shopify integrate with Amazon?  The question often arises among online sellers. High interest in Amazon and Shopify makes a lot of sense as these two are the most prominent names on the eCommerce market. As the popularity of the platforms is only rising, so does the necessity to work on both of them simultaneously.

Read More »

Amazon Advertising: The Complete Guide

Amazon has massively altered the way that we shop and Amazon advertising has become a powerful tool for marketers looking to influence buying decisions. While even the top digital advertising giants (Google and Facebook) can only make educated guesses when it comes to consumer buying intentions, Amazon has tons of first-hand purchasing data that they

Read More »

How to Sell More Products on Instagram: 4 Tips That Work

To have success selling on Instagram, you first need to build a following of people who have a genuine interest in your brand and products. If you don’t have the right audience, you’ll have a difficult time converting them to customers. One way to attract new followers is to use hashtags in your Instagram posts.

Read More »

The Ultimate Guide to Product Marketing in 2019

During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun,

Read More »

PayPal is Rolling Out its Ecommerce Solution to All Businesses

Google has updated its rich results testing tool with the ability to run separate tests for mobile and desktop. The company says this change is being made to assist site owners with preparing for mobile-first indexing. One of Google’s requirements for a site to be considered ready for mobile-first indexing is proper utilization of structured

Read More »

How to Create a Profitable Amazon Marketing Strategy for 2019

In today’s e-commerce universe, Amazon is a behemoth.We all know it, and we all use it … whether we want to admit it or not. But today’s consumers don’t just use Amazon to buy stuff. They also use it to check prices (90% of consumers use Amazon to price check a product), discover new products

Read More »

How to Make $1,000/Month Selling on Amazon

When you think about making an online purchase, your brain might be hardwired now to go right to Amazon. If that’s true, you’re not alone. There are over 310 million active users on Amazon, and 100 million of them are Prime members—that’s a lot of two-day shipping. Amazon is an ecommerce behemoth, and the company

Read More »

A Beginner’s Guide to Shopping Ads

If you work in ecommerce paid search, then having a working knowledge of Shopping Ads is essential for keeping up with the competition. This chapter is for the purpose of giving you that working knowledge, and we’re going to do that by focusing on these three components to Shopping Ads: Feed Setup & Management Campaign

Read More »