Category: E-commerce

How to Start an Etsy Shop (and Actually Sell Items)

You’ve got the skills, now you want to know how to start an Etsy shop! If you are a designer, crafter, artist or collector, you’re probably already familiar with Etsy. The international marketplace is home to thousands of online storefronts for items from crafts to knitwear to fine jewelry and everything in between. If you’ve

Read More »

7 Strategies to Convert Comparison Shopping Consumers

With the eCommerce market as saturated as it is, comparison shopping has essentially become standard practice among consumers, and individual eCommerce brands can take a hit as a result. Let’s take a look at what comparison shopping is and how your business can combat it. As its name suggests, comparison shopping is what takes place

Read More »

New Instagram Resources For Small Businesses

Instagram is launching a mini-site full of new resources created to help small businesses get the most out of Instagram Shops. Instagram Shops is a feature launched back in may that allows businesses to set up an online storefront for free. Payments are facilitated through a number of e-commerce partners, but transactions can be completed

Read More »

Google Product Listing Ads: a Guide to Driving Sales

Ad spend for Google Shopping ads has increased by 38% over last year, while ad spend for traditional Google Search ads is dropping. This could be because Google Product Listing Ads are more visual, more informative, and they attract bottom-of-the-funnel, ready-to-buy customers. But just because digital marketing departments are spending money on them doesn’t mean

Read More »

How to grow your e-commerce business in 2020

E-commerce will continue to grow in 2020. In fact, Statista has predicted that retail e-commerce sales will hit $4.2 trillion in 2020, up from $3.5 trillion in 2019. If you’re serious about your e-commerce business, then you’re probably already plotting how to get your maximum share of that pie. But growing sales actually goes beyond

Read More »

4 Reasons Why Every Retailer Should Embrace Amazon

To say that Amazon has changed the landscape of retail would be an understatement. With the changes that Amazon has brought to the marketplace, it begs the question, should all retailers embrace Amazon? Here are a few stats to consider: As of the last reporting period, there are more than 310 million active Amazon customer accounts. A

Read More »

Sell on Walmart Marketplace With Shopify in 2019

The reasons to integrate Walmart with Shopify are numerous. As for a Shopify store owner, it is a logical step to expand eCommerce operations to other platforms which will bring new customers and increase sales. In this regard, Walmart is a very attractive destination. Walmart generates 110+ million visits every month, making it a great

Read More »

How to Find the Best Products to Sell on Amazon

If you’ve been with Sales & Orders for a while now, you may already be familiar with our Beginner’s Guide to Selling on Amazon. In that guide, we talked about how to use Amazon to verify product ideas, as well as how to optimize your presence on the platform and start making sales. This, of

Read More »