The big holiday shopping days may be behind you, but now is definitely not the time to take your foot off the pedal – this is when you need to implement this eCommerce January checklist to get your online store set up for success in the new year. This means reviewing the past year’s data,
Instagram is launching a mini-site full of new resources created to help small businesses get the most out of Instagram Shops. Instagram Shops is a feature launched back in may that allows businesses to set up an online storefront for free. Payments are facilitated through a number of e-commerce partners, but transactions can be completed
Ad spend for Google Shopping ads has increased by 38% over last year, while ad spend for traditional Google Search ads is dropping. This could be because Google Product Listing Ads are more visual, more informative, and they attract bottom-of-the-funnel, ready-to-buy customers. But just because digital marketing departments are spending money on them doesn’t mean
Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. Now, there are a variety of features you can use to take your ecommerce business to the next level. In fact, according to Twitter, its users are 2.7x more likely to purchase a
I think we’re all pretty immune to the general announcement of a new advertising option anymore, it’s all about the three follow up questions: How much? (CPC, commission, minimums) What will I get for it? (revenue, sales, volume) Is it worth testing now or waiting? (Because you know you’re going to test it, it’s just
E-commerce will continue to grow in 2020. In fact, Statista has predicted that retail e-commerce sales will hit $4.2 trillion in 2020, up from $3.5 trillion in 2019. If you’re serious about your e-commerce business, then you’re probably already plotting how to get your maximum share of that pie. But growing sales actually goes beyond
To say that Amazon has changed the landscape of retail would be an understatement. With the changes that Amazon has brought to the marketplace, it begs the question, should all retailers embrace Amazon? Here are a few stats to consider: As of the last reporting period, there are more than 310 million active Amazon customer accounts. A
The reasons to integrate Walmart with Shopify are numerous. As for a Shopify store owner, it is a logical step to expand eCommerce operations to other platforms which will bring new customers and increase sales. In this regard, Walmart is a very attractive destination. Walmart generates 110+ million visits every month, making it a great
If you’ve been with Sales & Orders for a while now, you may already be familiar with our Beginner’s Guide to Selling on Amazon. In that guide, we talked about how to use Amazon to verify product ideas, as well as how to optimize your presence on the platform and start making sales. This, of
Does Shopify integrate with Amazon? The question often arises among online sellers. High interest in Amazon and Shopify makes a lot of sense as these two are the most prominent names on the eCommerce market. As the popularity of the platforms is only rising, so does the necessity to work on both of them simultaneously.
Amazon has massively altered the way that we shop and Amazon advertising has become a powerful tool for marketers looking to influence buying decisions. While even the top digital advertising giants (Google and Facebook) can only make educated guesses when it comes to consumer buying intentions, Amazon has tons of first-hand purchasing data that they
To have success selling on Instagram, you first need to build a following of people who have a genuine interest in your brand and products. If you don’t have the right audience, you’ll have a difficult time converting them to customers. One way to attract new followers is to use hashtags in your Instagram posts.