Category: E-commerce Playbook

E-commerce marketing strategy recommendations for 2021

The biggest takeaway from our 2021 retail e-commerce marketing trends is that, with increasingly complex customer journeys in 2021, retailers need an e-commerce marketing strategy that integrates customer experiences. Customer lifecycle marketing is more necessary than ever, as consumers increasingly use multiple channels along their path to purchase. Therefore, to ensure you build a strong

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The Coming Onslaught of B2B Ecommerce Marketplace Competition

If you are responsible for a B2B commerce channel and you aren’t worried about what is happening in the B2B ecommerce space, you need to start paying close attention. This year represents a perfect storm of demographics, infectious disease, and long-term digital trends crossing the Rubicon. Add to that venture capital deployments that will result

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The Beginner’s Guide to Facebook Shops (With Examples)

Business Insider estimates that 76 million U.S. shoppers will spend $23.3 billion buying products through social networks by the end of 2020. That’s a 20% jump from just a year ago. Facebook Shops—Facebook’s newest tool for social commerce—make it possible for even the smallest business to reach that huge and growing market. As Mark Zuckerberg

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What is Shopify SEO? The 3,000-Word Ultimate Guide for 2021

SEO is probably the most talked about topic in digital marketing. Every business wants a good share of traffic from Google. Today, Shopify SEO is going big especially as we head into 2021. Every store wants more (real) traffic thus fights for the same search traffic. And I’m guessing that’s exactly why you’re here. To

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How Does Google Shopping Work?

One in five shoppers starts their product search on Google. This makes Google second only to Amazon when it comes to product searches—and gives sellers a great opportunity. Google Shopping is the umbrella term covering the different tools and programs that Google provides to help online stores reach shoppers. But how does Google Shopping actually

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Building an E-Commerce Website: 8 Technical Aspects You Need to Know

Creating an e-commerce website is not a complicated endeavor. You can focus on developing solid products and promoting your brand while turning to a software company to handle the technical details—and you won’t even need an engineering degree. However, while you don’t need to be a programmer yourself, it’s important that you understand at least

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What Is Shopify And How Does It Work? The Complete Guide

Today you’re going to learn about Shopify, how it works and how to fix the most common errors and issues. In this comprehensive guide I’ll cover: What Is Shopify? How It Works What Is It Used For? How Much Does Shopify Cost Per Month? Common errors and issues you can fix Lots more So if

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Ultimate List of Ecommerce Tools For 2020

The ecommerce industry is booming. These trends are showing no signs of slowing down in the foreseeable future. In fact, the global ecommerce market is expected to eclipse $6.54 trillion in sales by 2023. That’s up from $3.53 trillion in 2019. Whether you’re interested in starting a new ecommerce business from scratch or looking to

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Sell On Walmart.com – The Complete Ecommerce Guide 2020

How to sell on Walmart? That is the question on everyone’s mind lately as it is clear from recent developments that most online sellers are starting to notice. It helps that Shopify and Walmart cut a deal earlier this year, enabling Shopify sellers to sell on Walmart from within their store. The COVID pandemic of

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How to Set Up Facebook Shops to Sell Your Products

Facebook page shops and Instagram profile shops have existed for quite a while but the latest iteration marks the most significant changes that impact small- and medium-sized businesses (SMBs). Historically, Facebook shops were geared toward online retail stores selling products but now Facebook is planning to expand the tools for service-based businesses and digital products.

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