For many ecommerce merchants, it’s difficult to independently handle order fulfillment. On top of operational challenges, fulfillment isn’t cheap. According to Statista, 53% of merchants revealed that their fulfillment costs had risen in 2020. These rising costs can be attributed to the need for personnel, insurance, and warehouse space. Working with a fulfillment service provider
Shopify is an easy-to-use application for online retailers and also comes with a Point Of Sale (POS) app for payment of goods in physicals locations. It offers merchants the ability to create a multi-channel experience that helps showcase the brand. With this subscription-based platform, you can create a website and use their shopping cart solution
Founded in 2004, Shopify is one of the top web store platforms in the e-commerce space. Around 1.7million businesses use it to sell their products directly to customers. And that includes some of the biggest brands in the world. When sports giant Nike decided to embrace Shopify during the COVID-19 lockdowns, profits soared by 75%.
You’re an experienced ecommerce merchant who has branding and messaging figured out. You’ve just joined Walmart as a seller, and all seems to be going well until you realize one critical issue—the marketplace doesn’t offer individual seller pages. How are you going to stand out to buyers? When you’re battling with similar sellers for the
By now, you’ve probably heard about the cookieless future. We’re entering a new era in which third-party cookies, a crucial component of digital advertising and analytics, will be deprecated across many of the world’s leading web browsers including Safari, Chrome, and Firefox. Ecommerce professionals are being challenged to rethink fundamental issues around ad targeting, measurement,
Electronic commerce has existed since the 1970s, passing through a prescient experimental phase of telephone-based TV shopping in the 1980s, and setting the tone for the future with Stephan Schambach’s 1990s invention of the first standardized online shopping software. US consumers spent $861.12 billion with online merchants in 2020. By making the “add to cart”
The biggest takeaway from our 2021 retail e-commerce marketing trends is that, with increasingly complex customer journeys in 2021, retailers need an e-commerce marketing strategy that integrates customer experiences. Customer lifecycle marketing is more necessary than ever, as consumers increasingly use multiple channels along their path to purchase. Therefore, to ensure you build a strong
If you are responsible for a B2B commerce channel and you aren’t worried about what is happening in the B2B ecommerce space, you need to start paying close attention. This year represents a perfect storm of demographics, infectious disease, and long-term digital trends crossing the Rubicon. Add to that venture capital deployments that will result
Before your product listings can sell on eBay, people need to be able to find them. That’s where eBay SEO can help. SEO, which stands for search engine optimization, is the practice of making your listings more appealing to the algorithms that determine which pages show up in search results. Google is the most famous
Business Insider estimates that 76 million U.S. shoppers will spend $23.3 billion buying products through social networks by the end of 2020. That’s a 20% jump from just a year ago. Facebook Shops—Facebook’s newest tool for social commerce—make it possible for even the smallest business to reach that huge and growing market. As Mark Zuckerberg
SEO is probably the most talked about topic in digital marketing. Every business wants a good share of traffic from Google. Today, Shopify SEO is going big especially as we head into 2021. Every store wants more (real) traffic thus fights for the same search traffic. And I’m guessing that’s exactly why you’re here. To
One in five shoppers starts their product search on Google. This makes Google second only to Amazon when it comes to product searches—and gives sellers a great opportunity. Google Shopping is the umbrella term covering the different tools and programs that Google provides to help online stores reach shoppers. But how does Google Shopping actually