By now, you’ve probably heard about the cookieless future. We’re entering a new era in which third-party cookies, a crucial component of digital advertising and analytics, will be deprecated across many of the world’s leading web browsers including Safari, Chrome, and Firefox. Ecommerce professionals are being challenged to rethink fundamental issues around ad targeting, measurement,
Electronic commerce has existed since the 1970s, passing through a prescient experimental phase of telephone-based TV shopping in the 1980s, and setting the tone for the future with Stephan Schambach’s 1990s invention of the first standardized online shopping software. US consumers spent $861.12 billion with online merchants in 2020. By making the “add to cart”
The biggest takeaway from our 2021 retail e-commerce marketing trends is that, with increasingly complex customer journeys in 2021, retailers need an e-commerce marketing strategy that integrates customer experiences. Customer lifecycle marketing is more necessary than ever, as consumers increasingly use multiple channels along their path to purchase. Therefore, to ensure you build a strong
If you are responsible for a B2B commerce channel and you aren’t worried about what is happening in the B2B ecommerce space, you need to start paying close attention. This year represents a perfect storm of demographics, infectious disease, and long-term digital trends crossing the Rubicon. Add to that venture capital deployments that will result
Before your product listings can sell on eBay, people need to be able to find them. That’s where eBay SEO can help. SEO, which stands for search engine optimization, is the practice of making your listings more appealing to the algorithms that determine which pages show up in search results. Google is the most famous
Business Insider estimates that 76 million U.S. shoppers will spend $23.3 billion buying products through social networks by the end of 2020. That’s a 20% jump from just a year ago. Facebook Shops—Facebook’s newest tool for social commerce—make it possible for even the smallest business to reach that huge and growing market. As Mark Zuckerberg
SEO is probably the most talked about topic in digital marketing. Every business wants a good share of traffic from Google. Today, Shopify SEO is going big especially as we head into 2021. Every store wants more (real) traffic thus fights for the same search traffic. And I’m guessing that’s exactly why you’re here. To
One in five shoppers starts their product search on Google. This makes Google second only to Amazon when it comes to product searches—and gives sellers a great opportunity. Google Shopping is the umbrella term covering the different tools and programs that Google provides to help online stores reach shoppers. But how does Google Shopping actually
If the ecommerce revolution started in1995, get ready for the next evolution. Starting slowly in 2014, live commerce (or live streaming) in 2020 is becoming a go-to option for Asian consumers seeking new products, promotions, or an impulse buy on a deal, especially for categories such as beauty and fashion, food, and home products. Estimated
Creating an e-commerce website is not a complicated endeavor. You can focus on developing solid products and promoting your brand while turning to a software company to handle the technical details—and you won’t even need an engineering degree. However, while you don’t need to be a programmer yourself, it’s important that you understand at least
Today you’re going to learn about Shopify, how it works and how to fix the most common errors and issues. In this comprehensive guide I’ll cover: What Is Shopify? How It Works What Is It Used For? How Much Does Shopify Cost Per Month? Common errors and issues you can fix Lots more So if
The ecommerce industry is booming. These trends are showing no signs of slowing down in the foreseeable future. In fact, the global ecommerce market is expected to eclipse $6.54 trillion in sales by 2023. That’s up from $3.53 trillion in 2019. Whether you’re interested in starting a new ecommerce business from scratch or looking to