Category: Content Marketing

Why content curation rules social

Luxury brands are leaning into curation. From Instagram Guides that aggregates content from their own feed or other users, to stores selling other brands, the future is sharing values. Gucci, Burberry and Prada are exploring the potential of Instagram Guides, a new feature introduced in November, enabling the posting of longer-form content beyond a single

Read More »

10 Hidden Content Marketing Costs (and How You Can Avoid Them)

Content marketing is an integral part of every rock-solid inbound marketing campaign. It’s an excellent way of skyrocketing brand awareness and building a lasting relationship with your potential customers. Also, you can use high-quality content to nurture qualified leads and convince them to purchase from you. But, concern over content marketing costs could leave you

Read More »

Live Content Marketing Best Practices v2.0

You know live content has begun to take full steam when brilliant ways to distribute to multi-channels . It’s funny to think that we can now look at UI/UX implementation with industry-leading applications as a precursor to content deployment, but such is the case with this phenomenon. Live content is not anything new. We’ve enjoyed

Read More »

6 Content Marketing Strategies You Can’t Ignore in 2021

One habit that isn’t changing anytime soon is that most people take time to research a company, product, or service on the internet before making a purchase. In 2020, Internet users rose an additional 7.4% to 321 million daily users. Digital marketing is a necessity for companies; your website is often your first opportunity to

Read More »

6 Ways to Build Brand Authority With Content Marketing

Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count on you and trust you — and it’s hard to imagine that trust not leading to a sale (at some point). But how exactly can a brand begin

Read More »

Can Content Marketing Hook People the Way Netflix Does?

It’s hard to stop watching TV shows, and that’s by design. Each episode ends on some kind of cliffhanger. Key information gets withheld over the course of entire series — or, in the case of This Is Us, reserved for an episode right after the Super Bowl. The lack of resolution strings us along. It

Read More »

Which Is Better for Your Website: Backlinks or Content?

Wondering whether you should focus on building content or backlinks? In this Ask an SEO article, you’ll discover which one is more important. This week’s Ask an SEO question comes from Bhargav in Hyderbad who asks: “If I need to choose between backlinks or content, which should I work on first? Which will be more

Read More »

Don’t Obsess Over Search Rankings; Do This Instead

Too often, SEO is an afterthought – a technique for complementing or enhancing content creation and distribution. But failing to plan for search up front can be a big mistake. Recently, I asked a search marketing technology thought leader what it takes to win traffic from the always evolving search game. Oleg Shchegolev, CEO and

Read More »

What might 2020 bring for content marketing?

Content marketing has seen a lot of changes in the last decade. In particular, social media has had a profound impact on the digital landscape, reflected in the increasing number of platforms – and features on those platforms – that marketers have to grapple with. There has also been a key focus on the transparency

Read More »