Category: Content Marketing

6 Ways to Build Brand Authority With Content Marketing

Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count on you and trust you — and it’s hard to imagine that trust not leading to a sale (at some point). But how exactly can a brand begin

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Can Content Marketing Hook People the Way Netflix Does?

It’s hard to stop watching TV shows, and that’s by design. Each episode ends on some kind of cliffhanger. Key information gets withheld over the course of entire series — or, in the case of This Is Us, reserved for an episode right after the Super Bowl. The lack of resolution strings us along. It

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Which Is Better for Your Website: Backlinks or Content?

Wondering whether you should focus on building content or backlinks? In this Ask an SEO article, you’ll discover which one is more important. This week’s Ask an SEO question comes from Bhargav in Hyderbad who asks: “If I need to choose between backlinks or content, which should I work on first? Which will be more

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Don’t Obsess Over Search Rankings; Do This Instead

Too often, SEO is an afterthought – a technique for complementing or enhancing content creation and distribution. But failing to plan for search up front can be a big mistake. Recently, I asked a search marketing technology thought leader what it takes to win traffic from the always evolving search game. Oleg Shchegolev, CEO and

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What might 2020 bring for content marketing?

Content marketing has seen a lot of changes in the last decade. In particular, social media has had a profound impact on the digital landscape, reflected in the increasing number of platforms – and features on those platforms – that marketers have to grapple with. There has also been a key focus on the transparency

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Beyond the Editorial Calendar: New Rules of Content Strategy for 2020

We’re all familiar with the traditional linear funnel. At its most basic level, there are three phases — awareness, consideration, and decision. Let’s say we know we need content for each phase, so we decide to make three pieces for awareness, two pieces for consideration, and one piece for decision. That’s a total of six

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The 12 Types of Content Marketing in a Marketer’s Arsenal

When it comes to content marketing, it can be tough to know which ones to use and which ones will make a statement. There are a variety of content marketing types that marketers can choose from. For example, Southwest likes to mix it up by posting gifs, blog posts, commercials, and retweets on their Twitter

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The #1 Factor That Will Help Your Content Rank in Google

If one thing matters more than anything to Google, it’s your content’s relevance to the reader. (Is it useful? Does it serve a purpose for them connected to their search intent?) This fact came into focus once again in the first episode of Google’s YouTube series, SEO Myth Busters. In particular, a Search Engine Journal

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Inbound Marketing Leads to 72% More Leads for Businesses

There are now more ways for people to communicate and purchase things. This means there are also more ways to market to consumers. And inbound marketing is one of the strategies businesses are increasingly using for lead generation and conversions. And just how are small businesses using inbound marketing? This is what a new report

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Why You Need To Change Your Social Media Content Strategy

No brands can survive the fierce competition that they have to face from established and new companies without having an excellent online presence. Social media channels are the most visited by a modern audience to search for information and buy products or services. However, even users of various social channels have changed a lot with

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