When you’re ready to get help with some or all of your between-launch, nurture content writing, you have lots of choices. Which one is right for you? Because I’m living and breathing this content world, I tend to get a lot of ads targeted at me for our competitors. Here’s what I see most often:
Creating the right content for your website needs serious planning and development. In an increasingly competitive world, it’s not enough that your audience loves it — Google has to love it too! This article will show you how to create, optimize, and promote cornerstone content that drives traffic to your website and eventually converts visitors
Google’s blog published tips on how to create content that drives success. The article consisted of anecdotes from successful bloggers and YouTube creators. None of the tips have anything to do with SEO, which makes the article of more interest because online marketing success is more than just SEO. The article highlighted the actual experience
In the past, referrals or “word of mouth” advertising helped businesses grow their brand and develop a loyal customer base. In today’s online world, this type of marketing still exists, but it has a different name: affiliate marketing. Affiliate marketing is an easy, cost-effective way to increase your sales and grow your brand. To craft
B2B companies are really focused on the middle of the sales funnel. They’ve got great e-books, lots of good data published, but they tend to neglect the top-of-the-funnel content. That type of content is actually crucial to B2B success, as it allows your potential customers to learn more about your brand. A great way for
Hi, everyone. I am Amanda Milligan, the Growth Director at Fractl, and today I want to talk to you about how to make newsworthy content. My career has been in marketing and communications, but my degree was in journalism. So this is a topic that is near and dear to my heart. So my MozCon
Content marketing is part of a broader digital marketing strategy which means it should be helping your site gain targeted traffic and conversions. Sadly, lots of businesses out there either neglect content strategy completely (and simply don’t create content) or, which is arguably worse, create content just for the sake of creating content: There’s no
Establishing yourself as a thought leader can do a lot to build up a brand and make you stand out from the competition. Content is one of the best ways to build your reputation. However, many businesses and individuals looking to become thought leaders will focus primarily on one type of content with which they
With content marketing, you’re focusing on a very specific target audience and delivering valuable, relevant, and compelling information to that audience over a long period of time to generate some kind of behavior change. This is very different from advertising, where you’re using somebody else’s audience to get your message across and paying for that
Big Tech is effectively eliminating advertisers’ ability to target, track, and measure ads outside of their walled gardens — brands will no longer have the ability to retarget consumers across their site visits, and data on performance will be extremely limited. Then, there’s Facebook, Google, and Amazon grabbing more than 90% of total new digital
When you’re in a brainstorm for content marketing ideas and the creative juices are flowing, it’s easy to get carried away. Before you know it, you’re pitching ideas about cats in tuxedos and wondering if there’s any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in the
With content marketing, small businesses use content in various formats to build stronger relationships with their customers, capture attention, improve engagement, and improve brand recognition. For small businesses, content marketing is a particularly cost effective marketing alternative that does not require a sizeable budget to run. In addition, content marketing delivers some of the highest