Content Marketing Playbook


A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. It’s all right to post entirely different things on different platforms. ...

Make no mistake about. There’s a lot of value in having a content strategy. It guides you in setting audience expectations and determining the type of content to create, as ...

You have a mission for why you’re doing marketing – goals you want to achieve from it. How can a content strategy help, and what does it entail? Content marketing ...

How long does it typically take you to write a 500-word blog post for your company? If your answer is less than an hour, congratulations! You’re in the top 13% ...

Many of us are curating content without even thinking about it. We’re sharing that quirky New York Times article on Facebook. We’re quoting celebrity tweets and making funny (well, funny ...

How do you design a content strategy that attracts engineering management at enterprise companies looking for highly technical consultants? What kind of content do you write that will get the ...

Before you can create an effective content marketing strategy for your business, you need to know exactly what content marketing is—and isn’t—and what potential benefits you could stand to gain ...

So, what is content marketing anyway? Content marketing is all about helping people (and helping yourself along the way). One of my favorite professors of all time really pushed this ...

Though inbound marketing is certainly a worthwhile investment, it is important to know how much you will need to invest up front to implement effective inbound marketing campaigns.| Below, we ...

There are few guarantees in life beyond death and taxes, but one thing’s for certain – some people love to dunk on good ideas.| Case in point, content marketing. Despite ...

Success with content is predicated entirely on your ability to consistently produce content that engages, resonates and adds value to your audience’s lives. And if producing that is the single ...

Companies worldwide continue to invest billions of dollars per year in paid search lead generation. 2016 revenues, according to eMarketer, was forecast at $542.55 billion. However, when comparing paid search ...