Category: Content Marketing Playbook

Content Marketing Strategy in 2021: The Ultimate Guide

Having a solid content marketing strategy in place is a must-have for a great content marketing execution. For some reason, only 42% of B2B marketers think their content marketing strategy is actually working. That’s why we’ve decided to deep-dive into what good content marketing actually is. The result of that deep-dive can be found in

Read More »

Content Marketing in 2021: The Low-Hanging Fruit Checklist

I’m going to pretend that I found myself running a SaaS company when I woke up this morning. Our goal in 2021 is to grow, hit slightly-ambitious targets, and put the wrecking ball that was 2020 far behind me. My constraints are that I have: A small budget.  Maybe 1-2 content creators (in-house, agency, or

Read More »

Why pillar pages will soar your search engine rankings in 2021

Pillar pages are capable of providing a comprehensive take on a subject and assist users with effortlessly finding the information they require. While other factors can also affect page rank, having optimized and organized content can have a satisfying experience in getting users onto your website in the first place, and ensuring they stay around

Read More »

Content Advertising Needs to Be a Part of Your Marketing Strategy.

Here’s a quick refresher on the state of content marketing and where it stands in 2021: every single day, more than 4.4 million blog posts are published, 98% of B2B marketers and 96% of B2C marketers invest in content marketing, so if you’re into leveraging content as part of your inbound marketing efforts, congratulations! Well,

Read More »

Why is Content Marketing Important? 9 Reasons Why You Need It!

If you’ve dabbled in the art of digital marketing, you’ve probably heard about content marketing, but do you know why content marketing works? The creation and publication of online content can feel like a fruitless pursuit for business owners who are used to directly measuring the returns of their investments. Content marketing isn’t as measurable

Read More »

What is Content Marketing? A Misconception Made Simple

Some marketing terms come and go, others disappear as quickly as they’re uttered, but what about content marketing? Is it just another flash in the pan? Is it a necessity or a fad? And what does ‘content marketing’ mean? You may have heard the words dashed around by modern marketers, but do you actually know

Read More »

The Complete Guide To An Airtight Content Strategy For The Clueless

You want to keep all the elements of your content aligned to your brand’s theme, audience and personality. So your content strategy will include instructions from your brand guidelines which are relevant from a content perspective. A great way to ensure adherence to a consistent brand image is to create some image templates with predefined

Read More »

Content Marketing Made Easy: The Step by Step Guide 2020

I am sure you remember Coke’s “Share A Coke” campaign, where it took 150 of the most famous names in Australia and printed them to the side of its bottles. Have you ever wondered what Coke got out of this campaign and what was its motive behind the whole operation? This was a classic example

Read More »

100 Types of Content: The Definitive Guide for Marketers

Content is power. It comes in countless forms, and each of those forms can be pivoted into countless permutations. Think your about page has to be text? Think again. The world of media is at your fingertips: video, images, audio, and even GIFs. They’re each engaging on their own, but, use them in combination and

Read More »