Content Marketing Playbook


A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

A documented content strategy is crucial for successful content marketing. Yet only 37% of marketers have one, according to the Content Marketing Institute’s 2018 B2B Benchmarks report. We know crafting ...

Make no mistake about. There’s a lot of value in having a content strategy. It guides you in setting audience expectations and determining the type of content to create, as ...

You have a mission for why you’re doing marketing – goals you want to achieve from it. How can a content strategy help, and what does it entail? Content marketing ...

How long does it typically take you to write a 500-word blog post for your company? If your answer is less than an hour, congratulations! You’re in the top 13% ...

Many of us are curating content without even thinking about it. We’re sharing that quirky New York Times article on Facebook. We’re quoting celebrity tweets and making funny (well, funny ...

How do you design a content strategy that attracts engineering management at enterprise companies looking for highly technical consultants? What kind of content do you write that will get the ...

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. It’s all right to post entirely different things on different platforms. ...

Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party ...

The information age is arriving at its natural conclusion and we’re all drowning in it. In 2015, Gartner’s “Hype Cycle” moved content marketing into the “trough of disillusionment” phase. With ...

Let’s start with a brief definition of what Inbound marketing is. It is a marketing strategy that focuses on attracting customers to the business through useful content creation, rather than ...

Personally, I follow National Geographic across all social platforms – preferring the visual platforms like Instagram, Pinterest, and Facebook – and for many years been a paid subscriber to their ...

When you’ve been in the digital marketing space for more than 12 years, you see a lot of trends come and go in that time. Remember back in 2006, when ...