A company that markets a product or service to the wrong audience may as well be performing a play in an empty room. Content marketing plans that fail to both align with business goals and accurately account for the customer will nearly always miss their targets by a mile. So how can you create a
Whether you’re working as part of a marketing group or as an individual, creating unique, engaging content is essential to building and sustaining any type of business. The ecosystem of technology to support content creation has never been larger…or harder to figure out. Truth be told, I know plenty of highly capable people who feel
Having a solid content marketing strategy in place is a must-have for a great content marketing execution. For some reason, only 42% of B2B marketers think their content marketing strategy is actually working. That’s why we’ve decided to deep-dive into what good content marketing actually is. The result of that deep-dive can be found in
I’m going to pretend that I found myself running a SaaS company when I woke up this morning. Our goal in 2021 is to grow, hit slightly-ambitious targets, and put the wrecking ball that was 2020 far behind me. My constraints are that I have: A small budget. Maybe 1-2 content creators (in-house, agency, or
Pillar pages are capable of providing a comprehensive take on a subject and assist users with effortlessly finding the information they require. While other factors can also affect page rank, having optimized and organized content can have a satisfying experience in getting users onto your website in the first place, and ensuring they stay around
Here’s a quick refresher on the state of content marketing and where it stands in 2021: every single day, more than 4.4 million blog posts are published, 98% of B2B marketers and 96% of B2C marketers invest in content marketing, so if you’re into leveraging content as part of your inbound marketing efforts, congratulations! Well,
Just out of curiosity, have you ever wondered how many new pieces of blogs go live every single day? What according to you would be a reasonable estimate? Ten thousand? Hundred? Heck, a million? Wrong. It’s much more than that. Four times as much. Content marketing is really on a roll if you ask me.
If you’ve dabbled in the art of digital marketing, you’ve probably heard about content marketing, but do you know why content marketing works? The creation and publication of online content can feel like a fruitless pursuit for business owners who are used to directly measuring the returns of their investments. Content marketing isn’t as measurable
Back in the day, going shopping meant visiting a few shops — maybe some with brands you knew you liked. Now, customers have a wealth of options available online 24/7. They can compare features and prices, read recent reviews, or even get suggestions from influencers and magazines. They can go back and forth between their
Some marketing terms come and go, others disappear as quickly as they’re uttered, but what about content marketing? Is it just another flash in the pan? Is it a necessity or a fad? And what does ‘content marketing’ mean? You may have heard the words dashed around by modern marketers, but do you actually know
You want to keep all the elements of your content aligned to your brand’s theme, audience and personality. So your content strategy will include instructions from your brand guidelines which are relevant from a content perspective. A great way to ensure adherence to a consistent brand image is to create some image templates with predefined
Are you obsessed with creating great content? I hope not. Today, that’s a horrible approach to content creation. Why? Great is such a vague descriptor that it’s useless. You’re biased. You don’t get to decide if something’s great – your readers do. Read Full Article>>>