Category: Content Marketing Playbook

Why is Content Marketing Important? 9 Reasons Why You Need It!

If you’ve dabbled in the art of digital marketing, you’ve probably heard about content marketing, but do you know why content marketing works? The creation and publication of online content can feel like a fruitless pursuit for business owners who are used to directly measuring the returns of their investments. Content marketing isn’t as measurable

Read More »

What is Content Marketing? A Misconception Made Simple

Some marketing terms come and go, others disappear as quickly as they’re uttered, but what about content marketing? Is it just another flash in the pan? Is it a necessity or a fad? And what does ‘content marketing’ mean? You may have heard the words dashed around by modern marketers, but do you actually know

Read More »

The Complete Guide To An Airtight Content Strategy For The Clueless

You want to keep all the elements of your content aligned to your brand’s theme, audience and personality. So your content strategy will include instructions from your brand guidelines which are relevant from a content perspective. A great way to ensure adherence to a consistent brand image is to create some image templates with predefined

Read More »

Content Marketing Made Easy: The Step by Step Guide 2020

I am sure you remember Coke’s “Share A Coke” campaign, where it took 150 of the most famous names in Australia and printed them to the side of its bottles. Have you ever wondered what Coke got out of this campaign and what was its motive behind the whole operation? This was a classic example

Read More »

100 Types of Content: The Definitive Guide for Marketers

Content is power. It comes in countless forms, and each of those forms can be pivoted into countless permutations. Think your about page has to be text? Think again. The world of media is at your fingertips: video, images, audio, and even GIFs. They’re each engaging on their own, but, use them in combination and

Read More »

Getting Started With Content Marketing: The Complete Guide

The legendary Seth Godin once said – “content marketing is the only marketing left”. He wasn’t wrong. After all, content marketing is authentic, convenient, and perfectly suitable for the internet generation. However, the industry is expanding and content isn’t just limited to blogs anymore. It has encompassed so much more like – videos, infographics, podcasts,

Read More »

The Difference Between Content Marketing & Content Strategy

In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically. If you’ve dabbled in it, you’re one of those who might have begun creating content and posting regularly on your blog. Soon enough, you may begin noticing a few changes. People are starting to engage

Read More »

Here’s How to Outrank Your Competitors On Google in 2020

Sick and tired of your competitors stealing all the organic traffic? Well, it’s 2020 which means a new year = a new you! Right? It’s time to stop falling behind your rivals in the race for organic traffic. This should be every small business’s New Year Resolution. More traffic means more eyeballs on your page,

Read More »