In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named ‘Albert’. Since then it has more than tripled its ROI and increased its customer base by 30 percent. Headquartered in the US, with ecommerce sites in the UK, Australia, Germany, France, Italy and Canada, Cosabella decided to engage Adgorithms (the creator
In her book Scrappy: Use Everything You Have, Trust Yourself, and Press the Reset Button for Success, the Lolly Wolly Doodle Way, founder Brandi Temple tells the story of her unexpected rise from a mother of four sewing children’s clothing to an online retail success story. In this edited excerpt, Temple describes the early days
You don’t earn 220,889 Facebook fans overnight. You especially don’t get a full 62.48% of your fan base talking about you on the platform. Average Facebook engagement for brands as a percentage of their fan base (how many people like your brand page) is about 1%. And that’s when you have a good engagement rate.
It’s tough out there for SEOs and content marketers. With the sheer amount of quality content being produced, it has become nearly impossible to stand out in most industries. Recently we were running content marketing for Pipedrive, a sales CRM. We created a content strategy that used educational sales content to educate and build trust
Having a clear goal is the first step to success, and for Abigail Ratchford, that goal couldn’t have been clearer: “I wanted to be famous,” she laughed on a recent call with Entrepreneur. If you are one of her 7.1 million Instagram followers, you know that she achieved that goal and then some. Over the
Facebook traffic tricks come and go. Crowdsourced publisher Blasting News, which produces a staggering 23,000 general-news and entertainment stories a month in 24 languages from a network of 2,500 contributors, is paying people to distribute its content through niche interest groups. Since last June, Blasting News has recruited roughly 1,000 people who manage groups, mostly
As Steve and his wife were preparing for their wedding, his wife wanted a nice handkerchief because she expected to cry during the service. After shopping around, they imported a bunch of handkerchiefs from Asia. After using only a few, Steve and his wife listed the rest on eBay, where they sold like hotcakes. Later, when Steve’s
Instagram may not be sharing with publishers any of the revenue from its new between-Story ads. But that doesn’t mean publishers aren’t able to make money on Instagram. For Conde Nast’s GQ, Instagram generates more revenue than any other social network, including Instagram’s parent company, Facebook. Last year, Instagram accounted for roughly 7 percent of
Of all of my social media channels, Twitter has been the best one for building relationships. Over the years, I’ve used many tools to grow my connections, so after being on Twitter for nearly 10 years, it was time to start over and see what would happen. Up until recently, I had never unfollowed anyone
Are you creating a fan base on Facebook? Want to discover how to engage your audience via pages and groups? To explore how to nurture a community on Facebook, I interview Holly Homer. Read Full Article>>>
I was speaking with Sam, a busy business coach, who said to me, “I tried content marketing to promote my business and it didn’t work. It was a big waste of time and money.” My reaction was to investigate why it didn’t work for Sam. “Really? How long did you try it?” Sam said, “I
The speed at which Pokemon GO has spread is unprecedented. Less than a week after launch, this augmented reality mobile exploration game has been installed on twice as many phones as Tinder, it has double the engagement of Snapchat, and it is eclipsing Twitter in its percentage of daily active users. People are spending so