Category: Case Studies

How I Reached Over 25 Million LinkedIn Views in 4 Months

Four months ago, I had 1,500 LinkedIn followers. Today, I have 26,000 followers (10K connections). I used a systematic process for making this happen. This system allows me to create viral LinkedIn statuses every week and engage with thousands of prospects at scale. In this piece, I’ll be covering the entire system for you. This

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What I Learned Spending $3 Million on Facebook Ads

The whole Facebook advertising world can be very confusing. Focus on that interest, re-target this demographic, make sure to exclude certain people… good lord, where do you even begin? Over the years, I’ve spent over $3,000,000 buying Facebook ads (see below) — and, before I was fired at Facebook, I helped build their ad system.

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Content Strategy Case Study: 10,000 Hyper-Targeted Visitors in 3 Weeks

How do you design a content strategy that attracts engineering management at enterprise companies looking for highly technical consultants? What kind of content do you write that will get the attention of busy executives and department heads? This is the challenge that Modernweb came to us with when we first met. Modernweb is a platform

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How I grew from 300 to 5k followers in just 3 weeks

It all started on March 16th, 2015, when @deepak365 decided to hold the @Crowdfire Twitter Premier League, which trended on social media as #CTPL. Three weekly rounds, three targets, one winner in the end. Simple. But before I go into the details, let me tell you that I am not a social media guru. I

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How Tony Robbins Generates 1,000,000 Website Visitors Per Month

Whether you’re a Tony Robbins fan or a Tony Robbins skeptic, with over one million website visitors per month you can’t deny he’s done well for himself online. Today I’m going to show you exactly how Tony Robbins has grown his website traffic to over one million website visitors per month so you can copy

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How To Build And Launch A Chatbot Over The Weekend

Chatbots are not new, but a technology that most of us have probably read about, possibly used, yet do not truly understand simply due to the lack of both everyday and prolonged exposure. For months leading up to last Friday, I had bookmarked chatbot specific publications (such as Chatbots Magazine), liked Facebook posts about chatbots,

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Optimizing Sites for Featured Snippets with Q&A Content [Case Study]

Ranking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have the market cornered on ranking at the top of search results. Even if you manage to rank in the first position, there are featured snippets, ads, map packs, and other SERP

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Should You Buy Followers and Likes on Social Media?

A little while back a friend of mine asked me how she could grow her Instagram following, and whether she should consider just buying followers to get a jump-start. I told her definitely not, that there’s no point buying fakes who won’t engage, who won’t interact, and who are actually easy to spot. But her

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Starting A Newsroom? Here Are The High Startup Costs

Whether you’re building a breaking news publication, starting a viral news portal, or developing a brand-sponsored content hub, the costs of starting a newsroom are high and often unpredictable. From hiring editors and writers to managing end-of-year taxes and operational costs, running a newsroom is a full-time job with a lot of overhead and oftentimes

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