Four months ago, I had 1,500 LinkedIn followers. Today, I have 26,000 followers (10K connections). I used a systematic process for making this happen. This system allows me to create viral LinkedIn statuses every week and engage with thousands of prospects at scale. In this piece, I’ll be covering the entire system for you. This
The whole Facebook advertising world can be very confusing. Focus on that interest, re-target this demographic, make sure to exclude certain people… good lord, where do you even begin? Over the years, I’ve spent over $3,000,000 buying Facebook ads (see below) — and, before I was fired at Facebook, I helped build their ad system.
How do you design a content strategy that attracts engineering management at enterprise companies looking for highly technical consultants? What kind of content do you write that will get the attention of busy executives and department heads? This is the challenge that Modernweb came to us with when we first met. Modernweb is a platform
It all started on March 16th, 2015, when @deepak365 decided to hold the @Crowdfire Twitter Premier League, which trended on social media as #CTPL. Three weekly rounds, three targets, one winner in the end. Simple. But before I go into the details, let me tell you that I am not a social media guru. I
We didn’t quite know how it all happened. One day we were sitting in front of our computers trying to get code to compile, and the next morning we were racing against the clock biking all over Toronto, delivering kimchi. This is our story. It was 2 AM on a Friday, when Ashton asked me
A pioneer in online shopping, Clearly Eyewear first launched their website in 2000 selling contact lenses. They are now the largest seller of prescription eyeglasses online and one of the largest contact lens retailers in North America. The last time they released financial data (before being purchased by Essilor International in 2014 for $430 million)
Whether you’re a Tony Robbins fan or a Tony Robbins skeptic, with over one million website visitors per month you can’t deny he’s done well for himself online. Today I’m going to show you exactly how Tony Robbins has grown his website traffic to over one million website visitors per month so you can copy
Chatbots are not new, but a technology that most of us have probably read about, possibly used, yet do not truly understand simply due to the lack of both everyday and prolonged exposure. For months leading up to last Friday, I had bookmarked chatbot specific publications (such as Chatbots Magazine), liked Facebook posts about chatbots,
As a B2B texting software, one of our main goals at Text Request is maximizing value, both for ourselves and our users. That’s what led us to focusing on organic traffic. Billions of people are looking for answers or solutions to their questions or problems, and we’re trying to add value. So we saw organic
Ranking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have the market cornered on ranking at the top of search results. Even if you manage to rank in the first position, there are featured snippets, ads, map packs, and other SERP
A little while back a friend of mine asked me how she could grow her Instagram following, and whether she should consider just buying followers to get a jump-start. I told her definitely not, that there’s no point buying fakes who won’t engage, who won’t interact, and who are actually easy to spot. But her
Whether you’re building a breaking news publication, starting a viral news portal, or developing a brand-sponsored content hub, the costs of starting a newsroom are high and often unpredictable. From hiring editors and writers to managing end-of-year taxes and operational costs, running a newsroom is a full-time job with a lot of overhead and oftentimes