Category: Case Studies

15 Awesome Examples of Social Media Marketing

The best social media campaigns all have one thing in common: They engage people and make them talk. Social media can be used to inspire, enrage, amuse, and sell loads of stuff. Even in what has basically become a pay-to-play channel, marketers continue to find creative ways to increase their visibility and reach, while simultaneously

Read More »

Is Groupon Marketing Really Worth It for Your Businesses?

Working in sales at Groupon was my first full-time job after graduating from college. My responsibilities revolved around building relationships with businesses that were considered to be a good fit for the Groupon marketplace. After selling them on running a Groupon deal, it was also my responsibility to work with these businesses to structure the

Read More »

Thinking Beyond the Link Building “Campaign” [Case Study]

Over the years, I’ve often referred to our link building work as “campaigns”, which isn’t wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and

Read More »

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. But here’s the challenge: Companies are struggling to get traction because competition has reached an all-time high. Keyword difficulty (and CPC) has skyrocketed in most verticals.

Read More »

How One Ecommerce Company Used AI to Get a 3,000% Return on Ad Spend

Naomi Simson is an entrepreneur who hosts the popular Shark Tank Australia. But she was also a business owner with a problem. “I couldn’t believe how much money we were throwing at the problem of digital marketing,” she says in a phone interview with the Marketing AI Institute. Simson co-founded RedBalloon, an online marketplace for

Read More »

Why We Abandoned Facebook Video

Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I’d like to share some important marketing lessons we discovered and a resource I think you’ll enjoy. Here’s why we killed two shows and moved a third one over to YouTube. All of our analysis showed that people are NOT

Read More »

The Google Ranking Factor You Can Influence in an Afternoon

What does Google consider “quality content”? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search? We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that Google’s algorithm intended to understand the meaning

Read More »

How We Produced a $40 Video that Drove Sales of $4000 in 4 Months

Yes, that’s correct. This story is about the biggest growth hack that our team pulled off in the last 9 months after going live in March 2017 — our explainer video ‘Videos for Everyone’ To set some context, I am the co-founder of Typito, an online video creation tool that’s trying to democratise video making online — one of

Read More »

How Effective is Twitter Promote Mode? We Tested It for 30 Days.

“@buffer, you’re invited to our beta program” Late last October, we received an email from Twitter with the above subject line. We were lucky to be the few selected for Twitter’s new automated ads beta program, Promote Mode. At Buffer, we are always excited to experiment with new things, especially around social media marketing. So

Read More »