It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month? Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that results can be achieved by focusing on
The best social media campaigns all have one thing in common: They engage people and make them talk. Social media can be used to inspire, enrage, amuse, and sell loads of stuff. Even in what has basically become a pay-to-play channel, marketers continue to find creative ways to increase their visibility and reach, while simultaneously
Working in sales at Groupon was my first full-time job after graduating from college. My responsibilities revolved around building relationships with businesses that were considered to be a good fit for the Groupon marketplace. After selling them on running a Groupon deal, it was also my responsibility to work with these businesses to structure the
Over the years, I’ve often referred to our link building work as “campaigns”, which isn’t wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and
Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. But here’s the challenge: Companies are struggling to get traction because competition has reached an all-time high. Keyword difficulty (and CPC) has skyrocketed in most verticals.
Naomi Simson is an entrepreneur who hosts the popular Shark Tank Australia. But she was also a business owner with a problem. “I couldn’t believe how much money we were throwing at the problem of digital marketing,” she says in a phone interview with the Marketing AI Institute. Simson co-founded RedBalloon, an online marketplace for
Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I’d like to share some important marketing lessons we discovered and a resource I think you’ll enjoy. Here’s why we killed two shows and moved a third one over to YouTube. All of our analysis showed that people are NOT
Before we dive into the nitty-gritty, I do have some bad news: there are no hacks or loopholes. While the timeline seems impossibly fast (especially considering how much of a grind SEO is in general), there was an incredible amount of work that was put into making this happen. If you’re looking for a shortcut,
I have been working on a SaaS company for the last eight months with some of the people in the BAMF community. It’s a copywriting software. Per any new adventure, it means new guides. Today’s guide is how we kick-started the company with a 5,000-person custom audience from our competitor: Read Full Article>>>
What does Google consider “quality content”? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search? We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that Google’s algorithm intended to understand the meaning
More companies are turning to artificial intelligence to make their media buying more effective and efficient. Since high-end gym Orangetheory launched its AI platform in December, the gym franchise has decreased its cost per lead from $20 to $8, according to Kevin Keith, chief brand officer at Orangetheory. As such, the growing company has quadrupled
Yes, that’s correct. This story is about the biggest growth hack that our team pulled off in the last 9 months after going live in March 2017 — our explainer video ‘Videos for Everyone’ To set some context, I am the co-founder of Typito, an online video creation tool that’s trying to democratise video making online — one of