As we enter into the new year, most of us are likely setting up new resolutions for 2019. Some of us are looking to achieve personal goals and others are looking to reach new heights by meeting their professional ones, and while I don’t have any advice for you on how to eat healthier when
Everyone would love to acquire more traffic for their sales funnels without paying a single cent. This is particularly true for those just starting out who lack substantial funds to invest in Google AdSense, Facebook Ads, or other forms of effective but costly advertising. Whether you’re new to the game or looking to optimize existing
While large corporations invest millions of dollars into their marketing and content strategy every year, smaller businesses have to operate within much tighter budget constraints. For start-ups in particular, developing an online presence is vital from the outset. That involves not only making the right choices, but being creative about how their budgets are managed.
If you’ve picked up a newspaper in 2018, you’ll know Facebook have had a tough year… …and unfortunately for us, they’ve passed a lot of their pain onto businesses. It’s trickier now than ever to be found on Facebook, to have posts organically viewed and to gain those all-important page likes. Their new algorithm favours
With algorithm changes, increasing competition, and an emphasis on keeping users from leaving their platforms, social networks have made it harder for brands to reach people organically. Just take a look at some of these stats about the declining shares in social media. Paid Facebook marketing is an effective way to reach your audience–but not
Not everyone has unlimited funds for a marketing budget. Even those of you with a high bank balance shouldn’t dump every dollar into marketing without a plan. I understand how much you want to promote your business, but you need to come up with ways that efficiently accomplish this. You don’t need to spend tons
Everyone says that content is king. But knowing that doesn’t get you anywhere. Do you know how to develop your strategy, create content, and promote that content? Are you trying to do it on a budget, too? I understand how brutal it can be. You’re attempting to spread your small marketing budget wide enough to
Are you ready to hear a harsh truth? The ‘if you build it, they will come’ approach to marketing is dead. Sure, you can throw hordes of cash at paid ads on Facebook or email and hope that something sticks with audiences. But you’d be far better off making like the majority of business owners
If you’re a small business owner trying to compete in the big leagues, this blog is for you. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. I’ll also explain how to minimize costs and stretch budgets for things you
Social media gurus make social media management sound so darn difficult. Why? Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. But here’s what the gurus don’t want you to know: The toughest part about social media management is simply getting started. Identify your
The main idea behind a funnel is to cast a wide net that you can pour the viscous liquid into it without spilling it all over the engine block. The oil flows through the wide top end of the funnel and is neatly deposited into the narrow bottom end, filling your engine up so that
Even if you know — deep down in your heart of hearts — how important SEO is, it’s hard to prioritize when you have less than 3 hours a month to devote to it. But there’s still a way to include the bare minimum, even if you run on a tight schedule. In today’s Whiteboard