Category: Bing-Yahoo Advertising Playbook

Bing PPC Ads: How They Work (and Compare to Google Ads)

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry’s long-standing powerhouse. It’s an ambitious goal, but one place where Bing differentiates itself

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How to Set Up and Use Bing Ads: An Easy 4-Step Guide

You probably know the importance of advertising on platforms like Google, Facebook, and YouTube. But what about Bing Ads? While Bing isn’t the world’s largest search engine, it does command more than 34.7 percent of online search volume. That means savvy digital marketers should learn how to leverage the power of Bing Ads. In this

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Bing Ads Setup – How to Start Quickly and Easily

Most of us use Google Ads and are quite familiar with it. You may have considered Bing Ads in the past but hesitated because you didn’t know how the Bing setup works or thought it didn’t have enough traffic. With 36% of the US market for searches, Bing is a large audience to be missing

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Bing Ads: The Ultimate Tutorial for Businesses

With Google controlling the majority share of online traffic, it’s easy to write off Bing as a PPC platform, but Bing Ads has enormous potential for businesses of all sizes– especially those with smaller budgets. Bing, after all, still nets about 66 million diverse users worldwide, who span all ages, interests, and demographics. That’s 66

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Reasons for Rethinking Bing PPC Strategy

Okay, so we all know that Google continues to have the highest volume of searchers compared to Bing and Yahoo. In the last comScore Search Engine Share release, Google has 63.8% of the search engines share. Bing has 21.3% and Yahoo has 12.4% of the remaining search market share. In 2017, when the next market

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