Category: Artificial Intelligence

Ready or Not, It’s Time to Embrace AI

Market leaders such as Amazon, eBay and Netflix are using artificial intelligence (AI) to take their customer experience to a whole new level. Meanwhile, many small-business owners still believe their web sites’ live chat will be enough to serve potential buyers. They’re missing the mark. AI has changed online commerce by enabling brands to make

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Brand Networks lets AI run social ads in its new platform

For over a decade, Brand Networks has offered a platform that provided its own tools for advertising on the major social networks. Today, the company is introducing Iris, a new platform that employs artificial intelligence to assist marketers’ campaigns, utilizing the existing ad-buying tools on Facebook, Instagram, Snapchat, Twitter, Pinterest and LinkedIn. The strategy, the

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Using AI for Marketing: How Machines Optimize Decision-Making

Retail sales and growth is reliant on the depth of your customer knowledge. Do you know them well enough, for example, to predict what they’ll want to purchase from you next? While some patterns are obvious, like Black Friday sales, the further detail you go into with each customer, the more complicated your predictions become.

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Scale Your B2B Content with Artificial Intelligence

“Same house, right?” The question came via Facebook Messenger from a friend who was coming over for dinner. Under his message appeared two options: yes and no. With one touch of a fingertip, my answer appeared in a blue bubble as if I had typed y-e-s myself. That experience, a first for me, was so

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Salesforce unveils ‘my’ versions of its AI-based platform tools

Salesforce is looking to make its platform more customizable with the announcements today of new tools — each with a “my” prefix — in the opening day of its Dreamforce conference in San Francisco. A year ago, VP of Einstein Marketing Jim Sinai pointed out in a phone briefing, the company announced its Einstein layer

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So Long Local Search — Hello Machine-Directed Discovery

Are you finally understanding how to get your business locations to show up properly on the Internet? Are you using a great marketing service that manages your online local visibility? Well whatever you thought you knew about getting your business found online and on mobile, or whatever you are currently learning, is already obsolete. The

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Data Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaigns

A new campaign testing and optimization tool for Facebook and Instagram advertisers launches today after a two-year development and beta testing period. Support for Google campaigns is in the works. AdOptimizer from Data Gran uses artificial intelligence and machine learning to determine and fund the top-performing mix of creatives and targeting parameters among the more

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How to Apply AI to Brand Marketing

Artificial Intelligence and Machine Learning have dominated headlines this past year, promising to disrupt every industry, from Media, Advertising, all the way to Law and Medicine. Structurally, two of the largest companies in the world, Google and Microsoft, have realigned their groups around artificial intelligence research, tools, and applied AI, and are focused on evolving

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