I used to be a vocal sceptic of all the AI & Machine Learning settings in Google Adwords, and firmly said no to our Google team who regularly suggested we switch campaigns over. Why? Quite simply we’d tested these settings multiple times for clients over the past 6 or 7 years and they didn’t work!
Artificial intelligence is slowly penetrating the restaurant industry. McDonald’s, Domino’s, and Starbucks are showcasing innovations helping them to drive sales, streamline processes, and make informed decisions. McDonald’s amplified its digital menu boards with an AI algorithm, adjusting its menu to the weather, and generated 3% more sales. Domino’s entrusted prediction of pizza delivery time to
Whether it’s on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brand, and even sell their products. But even though most chatbots can handle moderately sophisticated conversations, like welcome conversations and product discovery interactions, the if/then logic that powers their conversational capabilities
PPC marketing is just like any other marketing platform in that it’s susceptible to change. As consumer behavior continually switches directions and evolves, so does pay per click marketing. And in 2019, we can expect (and are already seeing) some significant changes. Namely, with automation. Automation is a powerful tool to increase speed, efficiency, and
Naomi Simson is an entrepreneur who hosts the popular Shark Tank Australia. But she was also a business owner with a problem. “I couldn’t believe how much money we were throwing at the problem of digital marketing,” she says in a phone interview with the Marketing AI Institute. Simson co-founded RedBalloon, an online marketplace for
Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing? To explore how artificial intelligence will impact social media marketing, I interview Mike Rhodes. In this episode, I interview Mike Rhodes, an expert in helping businesses with customer acquisition. He’s the co-author
The way you advertise is going to change—dramatically—thanks to artificial intelligence. You can already start to see the transformation happening right now. In fact, modern digital advertising as we know it today wouldn’t exist without AI. Behind most online ads are sophisticated delivery systems powered by AI technologies. These systems place ads in front of
You’ve worked hard to create a stellar website. You’ve built quality AdWords campaigns and used experiments to find the best landing pages for each audience. You’ve iterated and reiterated ad copy tests, while managing your keyword bids and budgets faithfully. Maybe you’ve even spent some time with click-triggered events in GTM to make sure all
There was a time when the mention of artificial intelligence was met with fear (“Oh no! The machines are gonna take over!”) and apprehension (“Agh! They’re gonna put me out of a job!”) Business owners have quickly discovered that there isn’t much to fear, at least when it comes to leveraging artificial intelligence like machine
Search engines are incredible. You pop onto your favorite one, type in a few keywords, and magically the search engine has scoured the entire internet to find the most relevant content.Except it’s not magic, of course. It’s algorithms and a lot of ideas from a lot of brilliant people. And we’ve started to wonder: with
Among intelligent agents, there is now another new best friend: IBM’s Watson Assistant. The tech giant introduced this smart voice- and text-enabled enterprise assistant on Tuesday at its Think 2018 conference in Las Vegas, wrapping the previous Watson Virtual Agent into this new release. But the company is pointing to a few differences from Amazon’s
Artificial intelligence finds and identifies the best parts about human behavior. It matches our desires with the exact information, product or service we need, at the right time. It is increasingly used to improve search results, and it will be the driving force behind the changes in content production, target marketing and advertising that we