Category: Artificial Intelligence Playbook

How One Ecommerce Company Used AI to Get a 3,000% Return on Ad Spend

Naomi Simson is an entrepreneur who hosts the popular Shark Tank Australia. But she was also a business owner with a problem. “I couldn’t believe how much money we were throwing at the problem of digital marketing,” she says in a phone interview with the Marketing AI Institute. Simson co-founded RedBalloon, an online marketplace for

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How Artificial Intelligence Is Changing Marketing

Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing? To explore how artificial intelligence will impact social media marketing, I interview Mike Rhodes. In this episode, I interview Mike Rhodes, an expert in helping businesses with customer acquisition. He’s the co-author

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Ready or Not, It’s Time to Embrace AI

Market leaders such as Amazon, eBay and Netflix are using artificial intelligence (AI) to take their customer experience to a whole new level. Meanwhile, many small-business owners still believe their web sites’ live chat will be enough to serve potential buyers. They’re missing the mark. AI has changed online commerce by enabling brands to make

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Scale Your B2B Content with Artificial Intelligence

“Same house, right?” The question came via Facebook Messenger from a friend who was coming over for dinner. Under his message appeared two options: yes and no. With one touch of a fingertip, my answer appeared in a blue bubble as if I had typed y-e-s myself. That experience, a first for me, was so

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So Long Local Search — Hello Machine-Directed Discovery

Are you finally understanding how to get your business locations to show up properly on the Internet? Are you using a great marketing service that manages your online local visibility? Well whatever you thought you knew about getting your business found online and on mobile, or whatever you are currently learning, is already obsolete. The

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How to Apply AI to Brand Marketing

Artificial Intelligence and Machine Learning have dominated headlines this past year, promising to disrupt every industry, from Media, Advertising, all the way to Law and Medicine. Structurally, two of the largest companies in the world, Google and Microsoft, have realigned their groups around artificial intelligence research, tools, and applied AI, and are focused on evolving

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Busting AI myths: Why AI will help marketers usher in an era of extreme personalization

Technology, and all it disrupts, continues to evolve. Society, markets and customer behaviors — preferences and values, too — are evolving. Now, consumers expect personalization — real, know-who-I-am personalization. Businesses either understand this and invest in the future of consumer-centered evolution, or they don’t. Continuing with outmoded perspectives of customers and technologies or following a

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The Impact of AI Over The Next Half Decade

For those who may find awkward the reference to “half a decade” and not the “next decade” here is why: AI is evolving at such a staggering rate that it is simply not possible to foresee what it will represent in 10 years’ time. As Maurice Conti (Chief Innovation Officer at Telefónica Alpha and former

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