Naomi Simson is an entrepreneur who hosts the popular Shark Tank Australia. But she was also a business owner with a problem. “I couldn’t believe how much money we were throwing at the problem of digital marketing,” she says in a phone interview with the Marketing AI Institute. Simson co-founded RedBalloon, an online marketplace for
Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing? To explore how artificial intelligence will impact social media marketing, I interview Mike Rhodes. In this episode, I interview Mike Rhodes, an expert in helping businesses with customer acquisition. He’s the co-author
Market leaders such as Amazon, eBay and Netflix are using artificial intelligence (AI) to take their customer experience to a whole new level. Meanwhile, many small-business owners still believe their web sites’ live chat will be enough to serve potential buyers. They’re missing the mark. AI has changed online commerce by enabling brands to make
“Same house, right?” The question came via Facebook Messenger from a friend who was coming over for dinner. Under his message appeared two options: yes and no. With one touch of a fingertip, my answer appeared in a blue bubble as if I had typed y-e-s myself. That experience, a first for me, was so
We are living in exciting and innovative times with futuristic technology literally at our fingertips. But for the longest time, small to medium-sized businesses were not serviced by the latest tech trends enterprises have been able to benefit from. That is, until now. In this article, we’ll explore these technology trends and how they will
It’s 2017 and the robots are here. But artificial intelligence (AI) is nothing to be feared. In fact, AI will help boost your sales, increase conversions, and ensure that your business thrives and stays relevant in an ever-changing world. If you have resisted AI up until now because it sounded too complex, read on. We’re
Are you finally understanding how to get your business locations to show up properly on the Internet? Are you using a great marketing service that manages your online local visibility? Well whatever you thought you knew about getting your business found online and on mobile, or whatever you are currently learning, is already obsolete. The
Artificial Intelligence and Machine Learning have dominated headlines this past year, promising to disrupt every industry, from Media, Advertising, all the way to Law and Medicine. Structurally, two of the largest companies in the world, Google and Microsoft, have realigned their groups around artificial intelligence research, tools, and applied AI, and are focused on evolving
Technology, and all it disrupts, continues to evolve. Society, markets and customer behaviors — preferences and values, too — are evolving. Now, consumers expect personalization — real, know-who-I-am personalization. Businesses either understand this and invest in the future of consumer-centered evolution, or they don’t. Continuing with outmoded perspectives of customers and technologies or following a
For those who may find awkward the reference to “half a decade” and not the “next decade” here is why: AI is evolving at such a staggering rate that it is simply not possible to foresee what it will represent in 10 years’ time. As Maurice Conti (Chief Innovation Officer at Telefónica Alpha and former
In Asia, Dole sells a canned fruit called Seasons. The brand sells Seasons in two sizes, but it wanted to push sales in the smaller size where the margins were better. Enter Albert, an artificial intelligence platform created by AI company Adgorithms that hopes to reinvent how digital media planning and buying is done. The
Artificial intelligence is something we all use in the modern day, yet we never really stop to think about how this amazing technology has evolved over just the last decade. The field of study was officially founded in 1956 but, according to Livescience, mentions of robots and artificial intelligence date back to ancient Greek, Egyptian