Most Amazon shoppers never make it past page one of the search results. So as an Amazon seller, it’s critical for your product listings to rank highly in the search results for all your most important keywords. Luckily, there’s a way to consistently edge out your competition and make your products more visible: by fully
In sales, reputation is king. The more people hear about you, the more chances you have to gain and retain some customers. The more positive what they’re hearing is, the more likely they are to stay. For those selling on Amazon, this means you’re going to want a positive Amazon seller reputation. It’s our hope
While the pandemic was bad for so many businesses in so many ways. There was a silver lining if you happened to be a small business selling on Amazon, in which case, 2020 was likely a boom year for you. From the start of the pandemic through mid-January 2021, Amazon reports independent third-party sellers –
The co-founder of Louisville-based direct-to-consumer spices retailer Pinch Spice Market, Thomas has had around 250 of her August orders–nearly 10 percent–experience major delays on their U.S. Postal Service route. “That has serious implications for us,” Thomas says, adding that customers who don’t receive their high-quality spices in a timely manner will just buy them at
Amazon took all the friction out of retail, and then some. It used to be that if you wanted to buy something, you had to get up from your chair, walk out your door, go find it, buy it, and then bring it back home. These days, you don’t even have to stand up, and
To say that Amazon has changed the landscape of retail would be an understatement. With the changes that Amazon has brought to the marketplace, it begs the question, should all retailers embrace Amazon? Here are a few stats to consider: As of the last reporting period, there are more than 310 million active Amazon customer accounts. A
If you’ve been with Sales & Orders for a while now, you may already be familiar with our Beginner’s Guide to Selling on Amazon. In that guide, we talked about how to use Amazon to verify product ideas, as well as how to optimize your presence on the platform and start making sales. This, of
Does Shopify integrate with Amazon? The question often arises among online sellers. High interest in Amazon and Shopify makes a lot of sense as these two are the most prominent names on the eCommerce market. As the popularity of the platforms is only rising, so does the necessity to work on both of them simultaneously.
Amazon’s 2018 Q4 report should pique brand marketers’ interest: The e-retail giant reported $10 billion in ad sales in 2018. Even more interesting? The ad sales in Q4 reached a lofty $3.4 billion. Clearly, this is only the beginning of the Amazon advertising gold rush. As more advertisers zoom in on Amazon, the competition for
A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website to available products on Amazon, with 44 percent often doing the same — making a total of 68 percent who are either always or often cross-referencing products on Amazon. Meanwhile, only 17 percent
In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively, while Amazon owned a measly 7%. However, if you dig a little deeper into the numbers, Amazon isn’t actually the third wheel in this equation. While they own significantly less market
You might think most consumers start their online shopping sessions with a visit to Google, but according to a poll conducted by NPR and Marist, Amazon is actually the most common starting point for online shoppers. With 44% of shoppers starting on Amazon (which is 11% more than Google) and 40% of Americans buying products