Category: Amazon Playbook

How to Set Up Amazon PPC: A 2018 Guide

As an Amazon buyer, you’re flooded with product choices. You visit the marketplace looking for a spatula, and a quick search gives you thousands of kitchen tool options — short, long, plastic, colorful. In this sea of merchandise, Amazon sellers have to find a way to make their products stand out if they want to

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5 Pricing Strategies Every Amazon Seller Needs to Know

Once you’ve found the perfect product to sell on Amazon, you need a solid pricing strategy and if you have enough products, a repricing tool to keep your prices competitive and ensure you make a profit. There are many factors to consider when setting your price including how much you paid for the item, how

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