Category: Amazon Playbook

Amazon Advertising: The Complete Guide

Amazon has massively altered the way that we shop and Amazon advertising has become a powerful tool for marketers looking to influence buying decisions. While even the top digital advertising giants (Google and Facebook) can only make educated guesses when it comes to consumer buying intentions, Amazon has tons of first-hand purchasing data that they

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Amazon Pay Per Click: Assessing Costs And Benefits

For a vast majority of Amazon FBA sellers, the cost of pay per click (PPC) ads is a mystery that needs unraveling. 34% of marketers believe PPC is one of the most effective marketing tactics but usually the most difficult to utilize. Understanding how PPC bids play a role in Amazon’s overall algorithm is key

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How to Create a Profitable Amazon Marketing Strategy for 2019

In today’s e-commerce universe, Amazon is a behemoth.We all know it, and we all use it … whether we want to admit it or not. But today’s consumers don’t just use Amazon to buy stuff. They also use it to check prices (90% of consumers use Amazon to price check a product), discover new products

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How to Make $1,000/Month Selling on Amazon

When you think about making an online purchase, your brain might be hardwired now to go right to Amazon. If that’s true, you’re not alone. There are over 310 million active users on Amazon, and 100 million of them are Prime members—that’s a lot of two-day shipping. Amazon is an ecommerce behemoth, and the company

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The Ultimate Guide to Amazon Advertising

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively, while Amazon owned a measly 7%. However, if you dig a little deeper into the numbers, Amazon isn’t actually the third wheel in this equation. While they own significantly less market

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How to Sell on Amazon: Beginner’s Guide

You’ve heard of Amazon, right? (If not: Welcome to the internet!) In all seriousness, there’s no doubt you’ve heard of the ecommerce giant. Amazon is now the most valuable company in the world, having grown its wealth by nearly 50% since this time last year. It’s ranked at or near the top of Nielsen’s reputation

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What is Amazon PPC?: A Complete Beginners Guide to Optimization

Life doesn’t always come with blueprints, But, when it does, you have to take advantage of it. To be honest, we created this Amazon PPC launch plan to make advertising on Amazon easier for new sellers who don’t know where to turn for advice on paid advertising. This article is your blueprint. Use it to

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Beginner’s Guide to Amazon PPC Ad Campaigns

With Amazon paid traffic, there are two spectrums: pre-launch and post-launch. And there are things to know at both stages of the ad campaign. I created a tool that manages and automates Amazon PPC ads and answers hundreds of questions about what to do before launching an Amazon PPC campaign and what to look for while

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Everything You Need To Know About Advertising on Amazon

When it comes to launching campaigns for our eCommerce clients, we can tell you everything you need to know about Facebook Ads, Twitter Ads, Reddit Ads, even Google Shopping. Now, we’re adding one more tool in our toolkit: Amazon Ads. We enlisted the help of Ted Walker, Craig Roberts, and Ryan Windsor from Zest Training

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6-Step Checklist for Acing Your First Month as an Amazon Seller

The moment you sign up as an Amazon seller, the clock starts ticking. Amazon will hold you to its monthly performance metrics from day one. And being prepared makes all the difference: with this checklist you’ll be ready to ace every step of selling on Amazon. We’ve covered everything from the most basic preparation to

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Amazon PPC Strategy Guide: How To Advertise On Amazon

You know what Amazon is. But did you know a 2018 study of 1,000 US shoppers found that 41% of of people start their product search on Amazon, and buy on Amazon. When we dug even deeper into Amazon shopper behavior, we found: 70% of Amazon searchers never click past the first page of search

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