Category: Amazon Playbook

The pros and cons of putting your small business on Amazon

Jeff Bezos, Amazon’s founder and CEO, realized early on his site would never be the “everything store” he imagined if it had to purchase and store every product it sold like a traditional retailer. It would need an infinite supply of warehouse space and capital. Instead, in 2000 the company launched its own marketplace, allowing

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How To Protect And Grow Your Brand On Amazon

How does a small to medium-sized business compete on Amazon while protecting its reputation for honesty, integrity and authenticity? As an entrepreneur, how do you protect your brand and intellectual property rights against unscrupulous counterfeiters and rip-off artists on the world’s largest and fastest-growing marketplace? Take Advantage Of Amazon Brand Registry Amazon Brand Registry provides

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The Difference Between Amazon’s Sponsored Products, Sponsored Brands, and Sponsored Display Paid Advertising

When it comes to Amazon paid advertising, sellers have a surprising number of options. That’s what makes choosing a course so challenging. If you go with the wrong Amazon paid advertising approach, you might not get a great return on your investment. Luckily, by understanding the difference between Amazon’s Sponsored Products, Sponsored Brands, and Sponsored

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Amazon Live Is A Thing: Here’s How Your Brand Can Benefit

The phrase “innovate or die” is one way to describe the life of any ecommerce brand right now. We are seeing many get creative by deploying user-generated content for digital ads. Influencer marketing is a staple in marketing budgets, and live streaming is a big part of content strategies. This is why Amazon Live and

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How to Start Selling on Amazon in 4 Steps: Complete Guide for Beginners

As the coronavirus pandemic keeps shoppers away from brick-and-mortar stores, those same customers are looking for shopping alternatives online. That, combined with the general increase in e-commerce popularity, makes this an opportune time to expand your online retail presence — including opening up shop on the Moby Dick of all e-commerce marketplaces, Amazon. Amazon is

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The Amazon PPC Guide 2020 – Part 3: How to optimize your advertising

The main problem advertisers face is non-optimized advertisements. This can be due to wrong campaign structure, wrong targeting or the neglect of optimizing the keywords and bids on a regular basis. Especially the last point is one of the most important factors for the success of Amazon Advertising. Keyword management and bid adjustments are basically

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The Amazon PPC Guide 2020- Part 2: How to start your ads

As sellers, advertisers must operate a professional seller account and own the Buy Box of a product in order to be able to advertise Amazon at all. For vendors, Amazon Retail must own the Buy Box to display Sponsored Product Ads. The display of Sponsored Brands is independent of the ownership of the Buy Box.

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Amazon PPC Guide 2020 – Part 1: Basics of advertising formats

Amazon PPC means Amazon Pay Per Click and is a billing model for advertisements on Amazon. Only after a click on the ad is made, costs arise for the advertiser. Although Pay per Click stands for the payment method itself, the term PPC is generally equated with the digital advertising options that are billed via

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What is Amazon PPC? How the Amazon PPC Auction Works

You’ve been seeing those Amazon ads everywhere, but you don’t exactly know what is Amazon PPC (Pay Per Click) advertising and how they work? So as a seller new to Ads, it’s important to know the terms related to Amazon PPC because they can easily ruin your budget if you don’t know what you’re doing.

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A Beginners Guide to Marketing Your Products on Amazon

The more you work with Amazon the more you realize that Amazon is its own ecosystem. What works on the platform won’t necessarily work on social or search. There are nuances to navigating the platform successfully in order to rank your products organically, create a consistent customer experience, drive sales and create brand loyalty. The

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Amazon SEO – 2020 Guide to Ranking High in Amazon Search

Research says that 89% of consumers are more likely to buy products from Amazon than other sites. Image with piechart showing that 89% of consumers are more likely to buy products from Amazon than other sites. Also, 66% of consumers go to Amazon to start their search for new products. Image with piechart showing that

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How to Get Started as an Amazon Marketplace Seller

The Amazon Marketplace ranks by far as the most popular online marketplace. It remains top among shoppers in terms of visits. And third-party sellers can list their products there. These products then show up among search results. They display right next to the company’s own products and those from other sellers. For small businesses that

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