Category: Amazon Playbook

Amazon Ad Types: A Complete Guide for Marketers

Regardless of whether you’re an established Amazon seller or just getting started, staying up-to-date on the latest changes with Amazon Ads is the key to hitting those big sales goals you have set. In this article, you’ll find a breakdown of the three most successful Amazon Ad types so you can decide which one will

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Amazon Sellers: Inventory Tips & Tactics for 2021 Success

Inventory has always played a significant role in the way you sell on Amazon. Whether or not you have inventory can determine when or if to run ads. It plays a role in organic ranking and now, it can even impact the total amount of units you can have available on the platform. In this

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What Are Retargeting Ads and Why Should Your Business Use Them?

Website visitors are fickle. There, I said it. The majority of people entering your website will very likely leave without taking the action you want them to take. There are tons of factors that drive people away from your website, whether it’s an unappealing message, poor design, difficult-to-use navigation, a confusing checkout process, or unexpected

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Amazon SEO Keyword Research: 3 Proven Methods

Search is the primary way people find products on Amazon, so being indexed and ranked for as many relevant keywords as possible is crucial to your success as a seller. However, hasty keyword research can lead to much frustration and limit the ability of your optimization to improve overall profitability and sales volume. If you

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The pros and cons of putting your small business on Amazon

Jeff Bezos, Amazon’s founder and CEO, realized early on his site would never be the “everything store” he imagined if it had to purchase and store every product it sold like a traditional retailer. It would need an infinite supply of warehouse space and capital. Instead, in 2000 the company launched its own marketplace, allowing

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How To Protect And Grow Your Brand On Amazon

How does a small to medium-sized business compete on Amazon while protecting its reputation for honesty, integrity and authenticity? As an entrepreneur, how do you protect your brand and intellectual property rights against unscrupulous counterfeiters and rip-off artists on the world’s largest and fastest-growing marketplace? Take Advantage Of Amazon Brand Registry Amazon Brand Registry provides

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The Difference Between Amazon’s Sponsored Products, Sponsored Brands, and Sponsored Display Paid Advertising

When it comes to Amazon paid advertising, sellers have a surprising number of options. That’s what makes choosing a course so challenging. If you go with the wrong Amazon paid advertising approach, you might not get a great return on your investment. Luckily, by understanding the difference between Amazon’s Sponsored Products, Sponsored Brands, and Sponsored

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Amazon Live Is A Thing: Here’s How Your Brand Can Benefit

The phrase “innovate or die” is one way to describe the life of any ecommerce brand right now. We are seeing many get creative by deploying user-generated content for digital ads. Influencer marketing is a staple in marketing budgets, and live streaming is a big part of content strategies. This is why Amazon Live and

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How to Start Selling on Amazon in 4 Steps: Complete Guide for Beginners

As the coronavirus pandemic keeps shoppers away from brick-and-mortar stores, those same customers are looking for shopping alternatives online. That, combined with the general increase in e-commerce popularity, makes this an opportune time to expand your online retail presence — including opening up shop on the Moby Dick of all e-commerce marketplaces, Amazon. Amazon is

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The Amazon PPC Guide 2020 – Part 3: How to optimize your advertising

The main problem advertisers face is non-optimized advertisements. This can be due to wrong campaign structure, wrong targeting or the neglect of optimizing the keywords and bids on a regular basis. Especially the last point is one of the most important factors for the success of Amazon Advertising. Keyword management and bid adjustments are basically

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The Amazon PPC Guide 2020- Part 2: How to start your ads

As sellers, advertisers must operate a professional seller account and own the Buy Box of a product in order to be able to advertise Amazon at all. For vendors, Amazon Retail must own the Buy Box to display Sponsored Product Ads. The display of Sponsored Brands is independent of the ownership of the Buy Box.

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Amazon PPC Guide 2020 – Part 1: Basics of advertising formats

Amazon PPC means Amazon Pay Per Click and is a billing model for advertisements on Amazon. Only after a click on the ad is made, costs arise for the advertiser. Although Pay per Click stands for the payment method itself, the term PPC is generally equated with the digital advertising options that are billed via

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