It’s official. It’s happening. And it will affect how we use Facebook ads. Apple’s three new app policies are expected to take full effect soon. Well, nothing to be surprised about here. The digital ads ecosystem is very dynamic and keeps changing. Whether it’s new government regulations or tech company policies, changes have occurred in
If you have to choose between Facebook and Google Ads for promoting your SMB, Facebook is your best bet. And in the debate between Microsoft Advertising and Google Ads, Google provides greater reach at a lower cost. These are among the key findings of a new study by Cambridge University MBA students and ad platform
If you’re putting off investing in Microsoft Advertising, you’re missing out on valuable reach for your eCommerce brand. It accounts for a 13.5% PC market share with an average of 13.9 billion searches per month, over half of which are specifically related to product searches. Microsoft Advertising should definitely play a role in your overall
No two ad platforms are exactly alike. Deciding where to invest in advertising can depend on several factors, such as: Platform user base. Volume for ad serving. Creative opportunities. Advertiser budget. This allows advertisers to gain massive reach to potential customers across audiences and online behaviors. So which PPC ad platform is right for your business? Read
In a world of banner blindness, I’m sure you’re concerned about the future of advertising. If you’re in marketing, I’ll bet it’s one of your bigger concerns. But it’s a new dawn and it’s a new day. And as technology and advertising continue to evolve, so will your strategies. Below, let’s dive into the future
A lot of people are intimidated by the prospect of creating video to use in their social media ads. They think it’s too expensive and requires a skillset they don’t have. The good news is that with the video creation tools currently available, you don’t need to have any experience to make a video that
Apple’s iOS 14 will soon require every third-party app to ask your permission to track your web activities in order to serve tailored ads. It’s a change that’s expected to cause millions of iPhone owners to opt out of the data tracking. But guess who wants to convince you to opt in? On Monday, Facebook
In the new age of privacy compliance, we see a confusing set of laws and proposed solutions that are not only incongruent but short-sighted. Consumers can’t be confident at this stage that their identities are protected, even with growing legislation, and advertisers are scrambling to uncover the future state of consumer IDs with little confidence.
In order to completely understand the main changes in social advertising that this year has brought, we will need to take a look at some key statistics from this and previous years. That’s why we at Hunch took a look at some exclusive statistics from the campaigns we automated for our customers. We pulled this
Advertising can help create a direct connection between consumers and your brand, and is a critical component of marketing. And inclusive advertising can yield dramatic results and increase brand trust, loyalty, and better overall brand perception. In fact, 64% of people said they are more trusting of brands that represent diversity in ads, and 85%
When it comes to increasing website traffic and achieving your business goals, SEO and PPC are both excellent additions to your digital marketing strategy. They both can have successful, positive effects for your website and brand. But when it comes to prioritizing your investment of resources, time and finances, it can be hard to find
What the #$%* is going on with the digital advertising ecosystem? Where to even begin… Should we start with the upcoming loss of third-party cookies? The bizarre Google & Facebook duopoly teamup against anti-trust action? The rise of online ads as a money laundering & terrorist-funding tactic? Or maybe we should talk about brands’ ever-shrinking