Category: Advertising

5 Ways Apple iOS 14 Will Affect Your Facebook Ads (and How to Prepare)

It’s official. It’s happening. And it will affect how we use Facebook ads. Apple’s three new app policies are expected to take full effect soon. Well, nothing to be surprised about here. The digital ads ecosystem is very dynamic and keeps changing. Whether it’s new government regulations or tech company policies, changes have occurred in

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7 Powerful Benefits of Using PPC Advertising

No two ad platforms are exactly alike. Deciding where to invest in advertising can depend on several factors, such as: Platform user base. Volume for ad serving. Creative opportunities. Advertiser budget. This allows advertisers to gain massive reach to potential customers across audiences and online behaviors. So which PPC ad platform is right for your business? Read

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The Future of Advertising [Expert Predictions & Data]

In a world of banner blindness, I’m sure you’re concerned about the future of advertising. If you’re in marketing, I’ll bet it’s one of your bigger concerns. But it’s a new dawn and it’s a new day. And as technology and advertising continue to evolve, so will your strategies. Below, let’s dive into the future

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How to Make Low-Cost Video Ads That Convert

A lot of people are intimidated by the prospect of creating video to use in their social media ads. They think it’s too expensive and requires a skillset they don’t have. The good news is that with the video creation tools currently available, you don’t need to have any experience to make a video that

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How Privacy Will Upend Advertising in 2021

In the new age of privacy compliance, we see a confusing set of laws and proposed solutions that are not only incongruent but short-sighted. Consumers can’t be confident at this stage that their identities are protected, even with growing legislation, and advertisers are scrambling to uncover the future state of consumer IDs with little confidence.

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Benefits of SEO vs PPC: Digital Marketing Showdown

When it comes to increasing website traffic and achieving your business goals, SEO and PPC are both excellent additions to your digital marketing strategy. They both can have successful, positive effects for your website and brand. But when it comes to prioritizing your investment of resources, time and finances, it can be hard to find

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Something is Rotten in Online Advertising

What the #$%* is going on with the digital advertising ecosystem? Where to even begin… Should we start with the upcoming loss of third-party cookies? The bizarre Google & Facebook duopoly teamup against anti-trust action? The rise of online ads as a money laundering & terrorist-funding tactic? Or maybe we should talk about brands’ ever-shrinking

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