Advertising

It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much ...

Wondering how to easily create Instagram ads? In this article, you’ll discover three easy ways to create Instagram ads. #1: Promote an Instagram Post With the Instagram App If you ...

It’s easy to get confused with Facebook advertising. From behavioral targeting to pixel tracking, Facebook offers a bewildering number of targeting options, advertising best practices, and ad formats. In this ...

Have you ever wanted a magic formula to calculate exactly the cost of your Facebook ads so to get started cheap and easily? Something simple and quick to use for ...

Our usual image of Facebook is of a global social platform with more than 2 billion subscribers. But this image is very misleading because it doesn’t show how Facebook operates ...

If you are an online advertiser, chances are you are familiar with Google AdWords, the platform businesses use to place ads on Google search results pages, Youtube, Gmail, etc. And ...

The new year has arrived and with it new marketing goals and a new motivation to step up your company’s social media advertising. And when those big goals come up, ...

So you’ve launched your Facebook ad and you’re noticing your click-through rate and engagement is lower than expected. You tweak the copy, change the visual, and add a catchy headline. ...

Most articles that talk about PPC trends mention things like AR/VR, the new and futuristic targeting options – so sophisticated that it is hard to believe they will ever work, ...

Despite slow adoption to start, Instagram video ads today make up more than half of all advertisements on Instagram. Videos tend to drive more engagement on Instagram than photos, receiving ...

Having already tackled travel and hotels, TripAdvisor is continuing to go after the restaurant vertical, today launching a new product aimed at independent restaurants and restaurant groups. TripAdvisor Ads marks ...

With a user base of more than 500 million, LinkedIn is one of the largest professional networks where people can interact with professionals, share knowledge, find jobs and recruit talent. ...
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