One of the most frequently asked questions we receive at Raine Digital is “I have $xxx budget for advertising, where should I spend it?” Great question–but the answer doesn’t look the same for everyone. The best place to spend your ad budget varies greatly based on various factors, including your ad goals, how your target
Have you ever felt like someone was watching you on the internet? Like, “Wasn’t I looking at boots online a week ago and now ads for every boot company in the world is suddenly on each webpage I visit?” Have you nodded in approval to headlines like, “Google proposes tighter standards around data collected for
Call ads and call extensions have been around for a while now. We love how we can track these calls within Google Ads to see the number of calls and their duration. But we still had a gaping hole in our knowledge: How many of those callers are actually good leads? How many lead to
Facebook will start limiting the number of ads a Page can run in February of 2021. Limits will be based on the highest ad spend of a month in the previous year. Facebook is stressing more ad volume doesn’t mean better performance. Adding more of anything to Facebook creates the need for it optimize. But,
On September 1st, Google started limiting the number of unique search terms it will show in the Search Terms report and will show only the ones that have been searched by “a significant number of users.” It is unclear so far what the word “significant” means in terms of the actual number of users or
Keywords – the most important thing to you in search – is going the way of the Old Yeller. Anyone who has been in search for more than 10 years recalls the days of when your Yahoo Overture/Panama keywords in standard or advanced match types, were the lifeblood of your SEM efforts. You had to
As a marketer and copywriter, I’m not supposed to talk about the dirty parts of advertising. I’m supposed to ignore the increasingly large pile of dust under the rug. Screw that. I’ve said it once and I’ll say it again. Marketing doesn’t have to be devious. So today I’m talking about the sleazy, scuzzy, borderline
Ad spend for Google Shopping ads has increased by 38% over last year, while ad spend for traditional Google Search ads is dropping. This could be because Google Product Listing Ads are more visual, more informative, and they attract bottom-of-the-funnel, ready-to-buy customers. But just because digital marketing departments are spending money on them doesn’t mean
When you’re a small business owner, there’s a lot of things you can spend money on to promote your business. But once you’ve budgeted for that inflatable waving-arm guy, catchy retail signage, and a second inflatable waving-arm guy because your first one seemed lonely, unfortunately there sometimes isn’t much money left to drop on Google
Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns. Lead form extensions were first introduced last year when Google enabled them for search campaigns. These extensions allow advertisers to append lead forms to ads that appear in search results – and now YouTube and Discover
Hulu’s test of a self-service ad platform is the starting point in giving a broader range of businesses a way to reach the growing audience for streaming video. As Hulu notes in its announcement, the company typically works with many of the top 200 brands in the U.S. that want to reach a mass audience.
If you clicked on this post hoping to read something like “If you spend $1,000 dollars on digital advertising a month, you’ll hit your marketing goals easily!” I’m sorry to disappoint. When it comes to ad spend, there just isn’t a perfect answer for every business. I know, it sounds like a cop-out, but I