Advertising

I’ve got good news and bad news. In traditional fashion, let’s start with the bad news. By almost every metric, businesses with big budgets are doing better in Google AdWords ...

I have a confession to make. I have always struggled with Facebook advertising. No matter how many guides I read, ad combinations I tried or videos I watched I just ...

If you’re familiar with Facebook advertising at all, then the question of how much a Facebook ad costs seems odd. I thought they were based on bids? I thought you ...

Online advertising is becoming more important than ever when it comes to building a killer real estate business. It’s 2017, so telling you that an online presence is a must ...

When I set up my first Facebook Ad Campaign roughly an year ago, I was excited. However, after having burnt through INR 10k in less than week, with little to ...

When Instagram ads was added to Facebook’s ad offering, many people assumed that the two placements would be nearly identical in terms of best practices, cost, and engagement rates. Not ...

Remember the days when you’d set up a generic ad campaign, pick a few short-tail keywords, then throw up some ads on Google AdWords—praying for click throughs and conversions to ...

If you use Facebook Ads Manager to promote your business or if you’re planning to start, you’ve likely heard about the Facebook pixel. This guide is relevant for the folks ...

Instagram may not have existed a few years ago, but now the network boasts over 700 million monthly active users — making it an awesome platform for advertisers to reach ...

Google AdWords is a genius platform – it gives business owners access to 90% of internet users – but it’s tough to understand what you’re really paying for and why. ...

The whole Facebook advertising world can be very confusing. Focus on that interest, re-target this demographic, make sure to exclude certain people… good lord, where do you even begin? Over ...

Working at Berlin’s finest Facebook Performance Agency I have jump started hundreds of successful ad campaigns. While it’s great to work with established brands, I especially love the thrill of ...
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