Category: Advertising

Hulu Introduces New Ad Tool for SMBs: What Marketers Need to Know

Hulu gave us “The Handmaid’s Tale,” then gave us “Little Fires Everywhere.” So, personally, I don’t need another reason to love the streaming platform. But if I had a small business, I would have just gotten one. In July 2020, Hulu announced Hulu Ad Manager, a self-service advertising platform designed for smaller advertisers with limited

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Facebook Ads vs. Google Ads: Which is Better for Your Brand?

Facebook Ads is an advertising platform used for paid social campaigns on Facebook while Google Ads run search and display ads. While they both run pay-per-click (PPC) ads, they do so on separate channels and often target users at different stages in the buyer’s journey. These platforms are often pitted against each other but in

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What is PPC Advertising and How Effective is It?

How far we’ve come from billboards, flyers, and door-to-door selling. The entire agenda from the very beginning was to grab the target audience’s attention, but with the advancement in technology, convenience was bestowed upon the world like never before. Where am I going with all this? Just leading to one of the most popular ways

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5 Ways Apple iOS 14 Will Affect Your Facebook Ads (and How to Prepare)

It’s official. It’s happening. And it will affect how we use Facebook ads. Apple’s three new app policies are expected to take full effect soon. Well, nothing to be surprised about here. The digital ads ecosystem is very dynamic and keeps changing. Whether it’s new government regulations or tech company policies, changes have occurred in

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7 Powerful Benefits of Using PPC Advertising

No two ad platforms are exactly alike. Deciding where to invest in advertising can depend on several factors, such as: Platform user base. Volume for ad serving. Creative opportunities. Advertiser budget. This allows advertisers to gain massive reach to potential customers across audiences and online behaviors. So which PPC ad platform is right for your business? Read

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The Future of Advertising [Expert Predictions & Data]

In a world of banner blindness, I’m sure you’re concerned about the future of advertising. If you’re in marketing, I’ll bet it’s one of your bigger concerns. But it’s a new dawn and it’s a new day. And as technology and advertising continue to evolve, so will your strategies. Below, let’s dive into the future

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How to Make Low-Cost Video Ads That Convert

A lot of people are intimidated by the prospect of creating video to use in their social media ads. They think it’s too expensive and requires a skillset they don’t have. The good news is that with the video creation tools currently available, you don’t need to have any experience to make a video that

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How Privacy Will Upend Advertising in 2021

In the new age of privacy compliance, we see a confusing set of laws and proposed solutions that are not only incongruent but short-sighted. Consumers can’t be confident at this stage that their identities are protected, even with growing legislation, and advertisers are scrambling to uncover the future state of consumer IDs with little confidence.

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