Does your small business have a YouTube channel? If you’re like most SMBs, the answer to that question is no. And a large percentage of the SMBs that do have a YouTube channel chronically neglect it.
While YouTube isn’t the first site that I recommend brand new businesses get on, I recommend that most of my clients (both B2C and B2B) try to get on YouTube within the first six months to a year, after building up their site and the social media sites users are most likely to flock to first. Then, businesses have an established following to share their videos to, and a whole new platform of potential users waiting to discover them.