Can you afford to do inbound marketing?

In a recent post entitled “Can Hubspot afford to do inbound marketing any more?” marketing strategist Louis Gudema questions whether the promise of cost-effective content-based marketing is sustainable for Hubspot and its customers.

His analysis kicks open the door on a question which isn’t getting a lot of discussion in the business world: Is inbound marketing the cost-effective strategy that has been touted by Hubspot for years?

The inbound philosophy has spawned a significant industry of partners, advisors, and content creators. The idea that inbound marketing may not work … even for Hubspot … is not going to be popular with a lot of people.

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