You’ve heard the old saying. “There’s no such thing as a free lunch.” And some would argue the same thing goes for small business advertising. But is it possible to advertise for free?
What about free social media and other sites where your business can get listed and gain visibility, for free? Can you really promote your products, services and brand for free online? Well, yes … and no.
Indeed, there are places where small businesses can advertise for free by getting free listings and free visibility, and we’ll give you a nice long list at the end of this section. But before we get to that list, it’s important to understand these five limitations when it comes to free business advertising: