Whenever I think I’ve seen it all after 20+ years as an email professional, a brand does something to surprise me – and often not in a good way.
As we work our way through the COVID-19 experience, companies are striving for revenue any which way they can. Most are doing it by ramping up their existing channels. Some are blowing out everything they can in a desperate attempt to make their numbers.
But today I’m going to talk about what happens when a company goes too far.
