The devil is in the detail, so goes the age-old saying. It suggests that there is some hidden catch, or a potential problem if you do not read all the information presented. It would appear that business people spend much of their time with this idiom in the back of their mind. They concentrate on detail – a lot..!
That is demonstrated in a new study which investigates what makes business people buy things online. This research showed that what business people want is lots of written, detailed information to help them make purchasing decisions.
In stark contrast to what many Internet Marketing “gurus” might tell you, here’s what the 1,200 business buyers in the study revealed.