Building a Live-Video Streaming Studio Isn’t Close to as Expensive as You Think

I’ve known for some time now that I need to do more video. The cost and time required, however, kept me away from the medium. Besides, I could always justify my delay with the longstanding conventional wisdom: Brands should operate like publishers.

My priorities truly started to shift a few months ago, when articles proclaimed that brands needed to prepare for video as a replacement for the written word. The rise of live-video solutions makes me wonder if brands and businesses should operate more like broadcast news stations instead.

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