We all know that quality links to our website are beneficial for rankings. But link-building is hard and time consuming and reckless link-building is sort of ‘illegal’ in terms of Google Guidelines. Your only ‘legal’ option is to create great content and distribute it properly in order to earn natural links.
The problem is that not all pages are easily linked to. It’s just not the case for category pages, or landing pages in strange niches, such as leech breeding. So, instead, you create other pages, with the specific target of getting links to them. If your website has no technical issues and the content is very good, some quality, natural links will surely get these pages rank well.