Building links in boring industries

It’s safe to say that most search engine optimization (SEO) practitioners today understand the role that relevant, high-quality links play in achieving organic ranking and traffic.

What is less understood, however, is how to earn those links in sufficient volume to achieve and maintain results — especially when it comes to industries that some may consider boring.

Recently, I was talking with several SEO professionals about some of the most boring industries they’ve had to build links for. We all had a few, but there was one that topped us all with a client in the dumpster rental industry.

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