Creating an e-commerce website is not a complicated endeavor. You can focus on developing solid products and promoting your brand while turning to a software company to handle the technical details—and you won’t even need an engineering degree. However, while you don’t need to be a programmer yourself, it’s important that you understand at least the basics of what your website hosting provider delivers in terms of e-commerce capabilities, and that issue remains important even after you get your e-commerce operation up and running.
I spoke with Stergios Anastasiadis, Director of Engineering at Shopify (9.00 Per Month at Shopify) about the most important technology living within an e-commerce website and what you should know to get started.