Building a 2018 Video Marketing Strategy: Considerations and Templates

Hey business owners and marketers, it’s time to have a heart-to-heart about video marketing. If you aren’t planning to dedicate a significant chunk of resources in your 2018 marketing plan to video, you’re already missing out on one of the most effective ways to engage with your audience online. Whether you are in manufacturing, senior living, e-commerce, or SaaS, there’s a place for video content in your marketing model.

If you are like me, you’ve heard thought leaders and read blogs touting the importance of video more times than you can count. There are tons of stats about how many videos are being created every month, the “best” length for a video, and the most popular viewing times. And while they are all interesting bits of knowledge, unless you are publishing A LOT of videos every month, they aren’t all that helpful.

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