One of the first things your business will want to do when you sign up for the LinkedIn social network, is to start joining and interacting in niche groups. This can save you time, give you access to more followers and connect you with the right people quickly.
But that’s not the only benefit of using LinkedIn groups as a grounding agent for your social media strategy. With LinkedIn groups, you can:
• Share valuable information
• Meet influencers in your niche
• Open the door for communication
• Become an industry hub (if you set your group up correctly)