It’s a paradox many new business owners face: You’re supposed to start building your email list before you launch, but how can you attract leads to something that doesn’t exist, even online yet?
You’re basically saying, “Hey, sign up for my thing. I swear, it’s gonna be a thing!”
What if I told you the shaving brand Harry’s gathered 100,000 email addresses before its product was even ready for sale? I’ll explain how they did it below, but that’s just one case study of many that prove there are several ways to do email marketing without even a website—if you get creative.