There’s little point in investing tons of effort into creating content if no one’s ever going to consume it, right?
Trust me when I say you’re not alone with that struggle – which is perhaps why growing SEO and increasing organic presence is 61% of a marketer’s top priority:
Suffering from minimal search visibility is difficult, but if people aren’t going to find your content organically, then you have to push it harder through alternative channels. Let’s take social media, for instance. It should be part of your social media marketing strategy to share your content, but over-promoting a specific post runs the risk of annoying your audience.