How to Build a Better Review Marketing Strategy

In the age of digital communications and discovery, local businesses need to have a review and reputation management strategy in place.

Here are some key stats to consider:

  • 91% of people read online reviews
  • People tend to trust online reviews as much as they trust recommendations from friends and family
  • Customers are likely to spend 31% more on a business with excellent reviews
  • Reviews can boost your search ranking and improve conversions

Reviews are kind of important, and as such, your business needs a review marketing strategy. So where do you start with reviews and reputation management?

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