In the age of digital communications and discovery, local businesses need to have a review and reputation management strategy in place.
Here are some key stats to consider:
- 91% of people read online reviews
- People tend to trust online reviews as much as they trust recommendations from friends and family
- Customers are likely to spend 31% more on a business with excellent reviews
- Reviews can boost your search ranking and improve conversions
Reviews are kind of important, and as such, your business needs a review marketing strategy. So where do you start with reviews and reputation management?