Customer testimonials are a valuable way to build trust in your brand. To a potential customer, a testimonial is similar to a personal recommendation for a product or service. Videos are also an important tool in your marketing funnel. They are entertaining, engaging and easy to digest. Putting the two together creates a powerful marketing tool to create sincere and entertaining recommendations from existing customers.
The power of a video testimonial goes beyond the idea of combining one effective marketing technique with another. When a video testimonial includes the right content, it is the act of one customer sharing the most important details of a product or service with another customer.