Not all marketing strategies need to be expensive. Instead of blowing your budget on traditional outbound marketing methods, the combination of inbound marketing and landing pages can help to create cost effective marketing campaigns.
Inbound marketing is a marketing technique that focuses on bringing the customers to you, rather than reaching out to them. Inbound marketing strategies include leveraging a social media presence, creating helpful or viral content, and using strong keywords/SEO practices in content to increase your Google rank.
