In this post, we’re going to compare the similarities and differences between Amazon PPC and AdWords. If you’re an online advertiser there’s a lot to be learned when comparing the two advertising platforms. Amazon PPC professionals can uplevel their knowledge about Amazon advertising and AdWords. AdWords professionals can do the same and bridge their skills when thinking about taking on Amazon PPC.
Regarding product search, Amazon beats Google as a search engine. Fifty-five percent of online shoppers begin their search on Amazon. This is because Amazon customers are further down in the sales funnel. Compared to AdWords customers who are most likely in the research phase of buying a product.