Is Brand Journalism Just for Big Businesses?

The concept of brand journalism isn’t all that new, but people are now starting to harness the power it has on today’s massive digital audience. It is just as it sounds, essentially brand marketing through journalism techniques. Brand journalism offers insight, entertainment, and awareness without all of the off-putting marketing jargon.

These types of stories work because they’re adding value to your target audience’s lives, while still planting the marketing seeds needed for customers to become fully invested in your brand.

Quite frankly, it’s become hard to tell the difference between a news story and brand journalism content in today’s world, which is a huge advantage for businesses.

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