In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture.
But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right?
To that very last point, it doesn’t have to be. As it turns out, there are some pretty creative ways to brand your business without a ton of cash. And while it can require an investment of time, the ROI won’t go unnoticed — in some cases, it can actually help you save money.