Boosted Posts vs. Facebook Ads – When to Use Each Type

Should you use Boosted posts or Facebook Ads to promote your page and grow your web brand? Read on to learn about the pros and cons of each.

Social media marketing is a key part of any successful brand’s marketing strategy for good reason. Facebook alone has over 1 billion daily active users and 2 billion monthly active users. It is available in over 70 languages. This means that over the course of a month, roughly a quarter of the world’s diverse population goes on Facebook.

While some internet marketers say this number will plateau and stop growing, others say that it will keep growing until it runs out of new users to sign up. Either way, Facebook users are a huge and important audience that cannot be ignored.

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