E-commerce businesses are relying more and more on their email marketing to get new customers and build relationships with their existing clients. So why is email marketing so efficient? Email marketing has the highest ROI of all marketing channels, and one of the reasons is that email marketing is a direct line of communication between businesses and consumers.
Email marketing can be used to send personalized campaigns to potential customers as well as retain existing customers with targeted messages.
However, your email marketing efforts will be lost if you don’t have an email list of high quality and relevance. The people on your list should have shown an interest in your business, or you’ll never convert them into paying customers.