If you are a part of the business community, you might be familiar with the concept of blue ocean strategy. It is a marketing theory from the similarly-named book that was published in 2005 and became a perennial bestseller. It is generally acknowledged that the title, Blue Ocean Strategy, sounds very appealing. Ironically, this name also became one of the main reasons why the theory is harshly criticized.
Some say that the concept of the blue ocean is a myth and nothing more than a sweet title.