Shopify’s e-commerce platform helps businesses to hosts and run their online stores. It helps you to organize your online store’s layout through the use of templates or themes. With these Shopify themes, you can create beautiful and mobile-friendly online stores with the option to build from scratch or customize to your own liking. The result…
A company that markets a product or service to the wrong audience may as well be performing a play in an empty room. Content marketing plans that fail to both align with business goals and accurately account for the customer will nearly always miss their targets by a mile. So how can you create a…
As a small or medium business owner, we know that your marketing budget is precious. Understanding how to best allocate your ad spend to get the most out of your ads can be one of the most intimidating aspects of digital marketing and pay-per-click advertising. Every business owner and entrepreneur wants to create the best…
Google announced that MUM will be integrated into some searches on Google Search. Google’s search results page is undergoing changes that will introduce new ways to discover and explore topics for certain searches. This new way of searching expands on the old way of searching for answers and introduce a more intuitive way to explore…
Instagram introduced Reels in August 2020. The TikTok-inspired short-form video format lets users create multi-clip videos of up to 60 seconds and add audio and effects to them. Reels have quickly become a favorite format for the platform’s users to find fresh content and engage with new accounts. And now, unsurprisingly, brands can further capitalize…
Walmart recently announced their new GoLocal delivery service to help businesses of all sizes deliver their goods to customers. The Walmart GoLocal service will call upon the multinational retailer’s expertise and experience in delivering goods to their own customers. By creating this white label delivery service, Walmart hope to continue building alternative revenue streams and…
Ah, ranking factors. The ancient art of ranking in search engines is a lesson in balance and patience. Yet some people read an article like the example below that talks about the most important ranking factors and think, “Yep, I’ll follow that advice.” You’ll read some bizarre stuff — like that Easter Eggs are ranking…
Thinking about buying TikTok followers? I get it. In this instant-gratification world, of course it’s tempting to buy the metrics you want. If we as a society have developed the technology to order a pizza with an emoji on Twitter, why shouldn’t I be able to become TikTok famous with the click of a button?…
It happens all the time — a company’s GMB listing gets pummeled in the local rankings because the top-ranking competitors aren’t playing by the rules. They could be keyword stuffing their business name, or displaying a residential address in their business profile. Maybe they’re using an address that doesn’t even qualify for a GMB listing,…
No one can predict the future, but experts with instincts and experience can make very educated guesses on which business models are most likely to thrive in the post-COVID-19 world. GOBankingRates talked to a few professionals from a variety of backgrounds who did just that. The following is a glance at three industries and niches…
Recently, there has been a growing debate amongst marketers in regards to just how effective influencers are to helping grow a brand. One of the arguments I’ve heard from a C-Suite executive that doesn’t believe influencer marketing is effective is that “With enough ad spend, the advertising alone is all the influence that a brand…
Regardless of whether you’re an established Amazon seller or just getting started, staying up-to-date on the latest changes with Amazon Ads is the key to hitting those big sales goals you have set. In this article, you’ll find a breakdown of the three most successful Amazon Ad types so you can decide which one will…